Greater London Enterprise Awards 2017

12 SME NEWS / Greater London Enterprise Awards 2017 , Jo Blu Salon have proven themselves to become the most popular hair and beauty salon in West London. Joanne Kent gives us further insight into the establishment’s success. Best Boutique Hair Salon 2017 Jo Blu possesses a long list of regular, returning clients, alongside copious amounts of celebrities which come through the door. Offering a unique approach, the salon ventures away from the boutique salon doors of W4, and covers an assortment of photo shoots, films, and the occasional concert. Joanne goes into more detail regarding the offerings provided by staff at the salon. “Here at Jo Blu, we cover all the services that anyone would expect within a hair and beauty salon. Plus, we have Wella colour specialists, great lengths hair extension specialists and Caci treatment specialists. Always aiming to stay ahead of developments, we are continuously training and learning everything that is new within the relevant industries.” Staff are thoroughly trained and taught that the most important aspect of the business is customer service. Joanne is keen to acknowledge that it is her staff and clients which make the award- winning salon. Never satisfied, the salon aims to maintain and further exceed its exceptional standards, something which helps the establishment differentiate itself within the industry. “Vital to our success is how we train our staff, and install within them the ethos that it is all about giving the clients a balance of what they want, alongside with what is best for them. Our staff are talented and the ones who have not come up through the Jo Blu training ranks are guided into how we work at the salon. When we reach the heights we do, we do not relax and feel it is a job done, we maintain what we already do at the salon. The feeling of joy that our clients feel is a combination of all the elements of the client’s experience at the salon.” Looking ahead, these are exciting times for Jo Blu, with Joanne alluding to the possibility of expanding the business and opening a new salon elsewhere, expanding the brand and the services that the salon can offer. “Moving forward, we have extended the salon at the rear to give us a brand new colour station, more chairs for treatments and a larger staff room to accommodate the new staff members we will be needing. Once this is added, do not be surprised if you see another Jo Blu Salon popping up somewhere.” Contact: Joanne Kent Contact Email: [email protected] Address: 11 Grove Park Road, Chiswick, London, W4 3RS, UK Phone: 020 8996 0616 Website: www.joblusalon.co.uk SWE17003