UK Enterprise 2017

WORLDWIDE BUSINESS REVIEW / UK Enterprise Awards 2017 31 , Most Innovative International Architecture Firm 2017 g Depending in the project, we advise on this or the client has already consultants in mind which we can take on board. “The whole purpose of this is to ensure effective communication. This can only take place when all the team members, including the client, are able to think at the same level and willing to take the project forward and develop it to the best capacity of the whole team.” Ultimately, innovation is key, and in his concluding comments Andre is eager to discuss the firm’s ongoing focus on innovation and development. “Atelier AVO’s innovation is driven by a consistent philosophical approach influenced by project- specific conditions emerging from the environment, the surrounding fabric, cultural inspiration and the individuals working as part of its team. The aim of this approach is to create specifically detailed buildings that evolve within their context and function. Our innovative approach, which we apply to all our work, consists of two main components; creativity and implementation. Creativity refers to how we create the right environment in which to generate more and better ideas. Implementation refers how to translate those very ideas into our design in an effective and coordinated manner. “The latter enlarges the scope of innovative design, and refers to a new form of design combining the traditional design function with new elements that emerge organically from the design process. However, a new form of design involves not only the product, but also the organization and process involved in delivering that product. Innovative design is defined within our practice as a process that applies a creative idea to create a product, process, or service for a customer and market. Our innovative design process breaks away from existing forms, and demonstrates two key characteristics. The first of these characteristics is novelty. This is the result of innovative design which is different from all previously existing designs / products. “The second is value. We believe that the value of innovative design is related to a human purpose, and should be judged by the customer and society. But it must also continue to create commercial value for the client. “Fundamentally, at Atelier AVO llp, we believe that high quality design results from continuity in the design process and intensive dialogue. A key facet of our practice involves working closely together through constructive dialogue with clients, consultants, contractors and end users, to ensure the best results are achieved through a synthesis of concept, beauty and functional integration. We acknowledge that each of our buildings has a civic responsibility above and beyond its specific function. Each building engages the tradition of its location. The design of each structure draws on its context and becomes part of the fabric of the city which we pass on to our successors. “Overall the work of Atelier AVO llp is based upon a solid foundation of design excellence, budget and program control, proficient project management and the achievement of best value and architectural quality.” Contact: André van Oudheusden Contact Email: andre. [email protected] Address: 20 Ash Tree Close, London, CRO 7SR, UK Phone: +44(0) 845 500 55 45 Web: www.atelieravo.com