UK Enterprise 2017

36 WORLDWIDE BUSINESS REVIEW / UK Enterprise Awards 2017 , The Better Body Group is a Kent based personal training group. We invited ChrisWharton to tell us more. Best Personal Training Group - South East England The Better Body Group, established in 2004 is home to the most qualified and experienced group of personal trainers in the South- East. Chris discusses the firm’s service offering in more detail. “Here the Better Body Group, all of our team are graduate or postgraduate qualified and divided into five departments to best meet the varied needs of our clients. Our clients are those people who require a level of expertise and experience beyond that found in traditional health and fitness and personal training practices. They are individuals and their families who truly require a result within a set period of time that will establish a lifelong healthy pattern. “Whilst the majority of our services are on a one-to-one basis we offer a range of additional nutrition, rehabilitation and other specialist services to allow those unaccustomed to exercise to achieve their desired results.” In a service based industry staff are key, and as such Chris works hard to ensure that they always feel supported at all times. “Fundamentally, both our clients and team of trainers are family. This family has grown over the last 14 years and the services WUK17026 that we provide both trainers and clients has adapted to meet their changing needs. We provide early mentorships that progress into different levels of expertise and culminate in our trainers being able to own and operate their own facility with our support. “As much as continued education both internally and externally is required to further develop our trainer’s skills, the most important thing we find is ensuring that our trainers are happy in their everyday work. No matter how skilled your trainer, if they do not enjoy what they do, where they work, and who they work with, the service to the client will inevitably suffer. We are very aware that our strength as a company comes from our ability to work effectively together as a team thereby offering a unified range of the integrated services, more so than any other company in our industry.” Looking ahead, Chris has big plans for the group as he discusses how it will adapt around various developments in the personal training market. “Overall, the fitness industry has gone through a vast change over the last five years. The previously unassailable large gym chains have seen their customer market eaten away by small personal training, boot camp and CrossFit businesses. To add “injury to insult” to the large gym chains who once they thought it couldn’t get any worse, up popped the discount gyms straight over from the U.S. “There are however some lessons to be learnt here. As much as the UK fitness industry has been saturated with rudimentary trained personal trainers and £15 pounds a month gym memberships the UK population especially those over the age of 40 have continued to become less active and more overweight. We should make sure that these fitness trends are actually making a difference to health and fitness of the UK population rather than just lining the pockets of the educational companies offering basic personal training qualifications to all comers and those purveyors of discount gym franchise licenses. “As such the future for the Better Body Group lies continually developing the most effective means to improve the health and fitness of the UK population. Our goal over the next three years is to save the lives of over 100,000 people by taking them out of the high-risk category for heart disease and diabetes. We are ready to utilise all of our resources and talk to anybody who will listen in order to ensure this inactivity and obesity epidemic does not become irreversible.”