90 WORLDWIDE BUSINESS REVIEW / UK Enterprise Awards 2017 , Most Innovative Marketing Consultancy - London MurphyCobb&AssociatesLtd (MCA) isaglobal teamof integrated productionspecialistsworking inthecreative sector.Weexplore the secretsbehind thefirm’s international success. Established in 2005, MCA is in business to help advertisers around the world maximise the efficiency of their communications production investments. As such the firm audit, benchmark, review, strategize, advise and project manages for some of the world’s largest marketing spenders across multiple channels including TV, digital, radio, print, experiential, events and PR. The company was founded with a simple insight: that a consultancy which can marry procurement rigour with creative sensitivity would prove invaluable to corporates seeking more economic ways of executing high quality creative work. This has been proven to be a successful philosophy. MCA’s clients know that the company will use its insight and experience to deliver the best commercial results; and their agency partners know that we can be trusted not to damage creative outcomes by insensitive budget cutting. Testimony to the success of this approach is the number of globally award winning campaigns that the firm has consulted on since its inception. In order to support its clients and provide them with the service they need to succeed, MCA employs WUK17066 only the very best staff. Hugely experienced in the fields of TV, print and digital production, as well, as marketing procurement, talent and music negotiation, and events and activation, the firm’s dozens of consultants, from Sydney to São Paulo, have an average of over 20 years’ experience in the field. As well as this frontline production experience, MCA’s management have held senior roles in client procurement and marketing, as well as within advertising agencies. This is important to all stakeholders, and unlike many competitors, are able to support its frontline consultants with a team of highly experienced client-facing account directors and regional business leaders. Operating globally, MCA uses the day-to-day experience it gains from its vast array of clients to inform ever-better solutions for them, through the range and depth of its benchmarks, the ingenuity of its tools, and the simple commercial common sense that the firm brings to every job it undertakes. All over the world, MCA helps major advertisers transform the efficiency and effectiveness of their advertising production using our insights, data, and industry credibility. With offices around the world, including New York, Sydney, Singapore and Shanghai, as well as its London headquarters, the firm is able to ensure that clients always have a representative with local knowledge and understanding in easy reach. Looking ahead, MCA will be seeking to build upon its current global success and grow even further, supporting an even wider range of clients. Their investment in a suite of world-leading budgeting and reporting tools shows them to be particularly future facing. On top of this, they recently announced an exclusive tie up with Little Black Book, the world’s leading online resource on creative excellence, to enable clients to work directly with world-class “end-talent” (directors, photographers, animators, videographers etc), creating more relevant content quicker and at better value. Company: Murphy Cobb & Associates Ltd. Contact: Adam Kirby Contact Email:
[email protected] Address: Moor Place, 1 Fore Street, London, EC2Y 5EJ, UK Phone: 020 3829 7313 Website: mcaint.com/