British Made Awards 2021

13 | British Made Awards 2021 Hyleys UK have gone out of their way to ensure that no matter what, they are going to be your cup of tea. With over 2.75 million tea bags produced every day, there are few finer when it comes to making a brew. Their success has seen the firm named in SME News’ British Made Awards 2021, so we thought it fair to take a closer look at precisely why. Since being established in 1997, Hyleys has become regarded as one of the most distinguished brands in the world. From humble beginnings, the team export their delicacies to over 26 countries worldwide, mainly to people in North America and Eastern Europe. No two palates are the same, and at the heart of Hyleys is an experienced team of professional tea tasters. They grade over 8000 lots of tea every week, tasting over 500 cups of tea every day. From this enormous selection, they guide the firm forward on which teas to send to which market. With a unique variety of teas and blends, it’s little wonder that that Hyleys has achieved so much. There really is something for everyone here. As a relatively new name in the market, it’s little wonder that the firm has embraced the most modern techniques of production. The manufacturing plant produces 3500 metric tons of tea in value-added form under strict Food Safety Management Systems and guidelines every year, carefully sifting through to ensure that there is no compromise when it comes to giving customers the tastes that they need and deserve. The market for tea has always been strong, and has only grown in recent years. In a world that is increasingly conscious of what people eat, however, there are very few teas which only contain natural components. Most are packed with artificial flavours, and thus lose out on the tastes and health benefits that pure tea can bring. When you buy a Hyleys teabag, you buy into a worldview built on the approach of “luxury in a cup”. There is no compromise so you can be certain of a drink that really is very special indeed. While the firm did not begin its work in Britain, they have slotted seamlessly into the way in which the UK market is heading. There has always been a niche where a luxury brand that is easily affordable could come to the fore and the team have managed this with ease. As a nation Best Emerging Premium Artisan Tea Provider 2021 which introduced tea to the US and to European aristocracy, it’s little surprise that Hyleys has secured its position through creating collections that are rooted in the idea of being genuinely aristocratic, premium teas. The future for Hyleys is bright indeed, as the team establish themselves as a top provider within the UK. This success has been achieved through an approach which sees them recognised as able to deliver the best in quality that the market has to offer. As the firm broadens its selection of teabags, it’s certain to increase its product variety to satisfy even the most demanding and sophisticated of tea lovers. The success of Hyleys really speaks for itself, and it’s little wonder that the team has been able to thrive through even the most difficult of times. That tremendous success, and the successes to come, are recognised through the team’s work over the years. We cannot wait to see what they do next. Company: Hyleys UK Name: Aylar Gayer Email: [email protected] Web Address: www.hyleys.co.uk Sep21295