Business Elite Awards 2025 / 24 Providing asset trading technology, seamless market access, and specialist support for active investors’ empowerment, Tradu prioritises the client experience with its solutions, fair pricing, and transparency. “Our goal is not just to provide access – but to elevate the experience, from the first login to the last trade” Traders choose Tradu because they know they can trust the process, and the results. Kourosh shared: “What sets us apart is that we’re not new to this, but we’re building like we are. Tradu is the modern evolution of a 25-year trading legacy. We originated as FXCM, one of the pioneers in online trading, and today we’re owned by Jefferies, a Fortune 1000 investment firm with more than $50 billion in assets. That gives us depth, stability, and scale – but we move with the pace and clarity of a startup. “We offer over 13,000 instruments, from global equities and ETFs to crypto, indices, and FX – all under one account. Our execution is strong, our pricing is clear, and our platform is thoughtfully built.” Tradu’s core offering is the Tradu platform — a modern, all-in-one solution for trading global shares, crypto, FX, indices, and more. Clients benefit from fast execution, competitive pricing, and built-in access to tools like TradingView, TipRanks, and Trading Central, all through a single login. This means that every client can have easy access to fair pricing, innovative investment opportunities, and quick, high quality results. “In an industry where gimmicks are common, we’ve focused on doing the basics better – and building a platform clients actually stay with.” Speaking of recent projects, Kourosh explained that Tradu has launched a myriad of featured that the whole team is incredibly proud of. From its direct integration through TradingView, sporting premium subscriptions and plans, to its Tradu Crypto exchange infrastructure, which gives users access to 40+ coins and 200+ crypto markets, with safe, seamless coin transfers in and out, the business has continued to elevate its industry – and its UX for its many clients. Kourosh added: “We want Tradu to be the place where traders and investors stay — not just to execute trades, but to manage their financial lives. That means faster onboarding, intuitive design, more personalisation, and tools that actually help users act with clarity and confidence.” With ambitious yet highly achievable plans for the years to come, Tradu is, of course, ready to take the plunge even further for its clients. For the future, Kourosh said: “One of our most anticipated features is an AI-powered insights engine that delivers actionable intelligence in seconds. At our recent UK Client Advisory Board, clients were impressed. One called it ‘a game changer,’ while another remarked, ‘What took me two hours this morning just took you two minutes’. Feedback like this confirms we're solving real investor challenges – simplifying complexity, accelerating decision-making, and delivering serious tools for serious traders.” Kourosh continued: “Our crypto trading platform features transparent pricing from 0.10%, identical maker and taker fees, flexible commission options, and instant savings of up to 50% per trade. Clients benefit from 1:1 asset holding, can stake assets with returns of up to 16%, and trade perpetuals with leverage — all within a fully integrated and secure environment. “Our crypto exchange is already available in many regions and coming to the UK in 2026. And importantly, we already offer up to 4.5% interest on unused balances across the platform, so capital never sits idle.” The company’s dedication to creating the most seamless experience for active investors has won it the esteemed accolade of Most Innovative Asset Trading Platform this year, and we’re sure Tradu’s services, alongside its Wallet, delivering faster and more localised deposit and withdrawal options, amongst other services and solutions, will add more and more value to active investors around the world. Visit Tradu’s website below for more information on how you can achieve your investment goals with its pioneering multi-asset trading platform. Contact: Sara Walker Company: Tradu Website: https://www.tradu.com/uk/ Centred around doing the right thing, constant innovation for creating the future, and putting the client first, Tradu is a premium asset trading platform with a zest for making a difference to trading overall. Celebrating the title of Most Innovative Asset Trading Platform 2025, Kourosh Khanloo – Managing Director, Corporate Strategy – told us more. Innovative Solutions for Active Investors SME News Q3 2025 / 42
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