Business Elite Awards 2025 / 30 SME News Q4 2025/ 44 Quirky, Original Fashion Accessories with a Cruelty-Free Undercurrent When Vendula London Ltd launched in 2003, its aim was simple: to make people smile and ask, ‘Where did you get that bag!?’ Now, more than 20 years later, this philosophy is more ingrained than ever, with every team in every department across the company being driven by the love they have for the range of novelty, vegan handbags that Vendula London has become famous for across Europe and North America. Named the Best Vegan Fashion Accessories Brand 2025 in this feature, we caught up with Vendula London’s own Raymond Lam for more on its journey. Offering a range of iconic bags, purses, wallets, and cases – all of which are inspired by the everyday beauty found in the world around us – Vendula London prides itself on crafting fun accessories designed to add a little happiness into the day of both the wearer and the people around them. All of its products are made of animal-friendly vegan leather and bright synthetics, with the quality of the materials and components of these accessories being rivalled only by the exceptional designs done by its in-house team of designers. Exploring this process in further detail, Raymond told us: “Everything here is done fully in-house – from the sketches right through to the product copy and the photoshoots. Every aspect of our design is completely unique and drawn by hand, by our team of dedicated in-house designers and illustrators.” He continued: “We also brainstorm every concept to ensure we are creating something completely unique, all whilst priding ourselves on being a vegan-approved company that shines a light on cruelty-free fashion.” It is this unique combination of factors that has led to Vendula London assembling a loyal fanbase over the last 22 years, comprising the likes of frequent customers shopping the latest styles and even collectors who dedicate whole rooms of their houses to these bags and accessories. Fuelling this collectors’ market is the fact that these products have a popular resale demand, thanks to the seasonal nature of many of its ranges (the AW25 range is the most recent of these, encapsulating the colours of the autumn/winter months). Across its portfolio of novelty handbags and accessories, this vegan-friendly brand is best known for its ‘Shopfront’ collections, which are by far its most popular lines and often sell out. As the name suggests, these are bags designed to look like shops, with details including swinging signs, opening doors, and even details on the back adding to the novelty experience delivered here at every turn. Just a couple of our favourites are the ‘I-Scream Parlour’ Halloween-themed designs and the vibrant ‘Bubble Cats Laundromat’ line. Besides simply providing exceptional products, Vendula London excels by going that step further, seen through its collaboration with the Pink Ribbon Foundation, which is now into its fourth year. Speaking on behalf of everyone at the company, Raymond explained: “We are proud to be raising money for such an important cause, and that our handbags can help spread awareness and education surrounding breast cancer and how to spot the early signs.” This commitment extends to sponsoring the annual Pink London Gala. As all of this highlights, Vendula London is much more than just a typical fashion brand, and its uniquity is something that is essential in distinguishing itself from the competition in a sector that is currently defined by fast fashion, and a recent influx of players into both the handbag space and the vegan fashion industry more generally. With designs that are done totally by hand and which are completely inimitable, meaning they cannot be cheaply (and poorly) replicated, there really is no brand that is quite like Vendula London. Finally, reflecting on its next steps, Raymond commented on how Vendula London’s success has, from day one, being centred around the core belief that no idea is too big. This has led to the boundaries pushed in design and the creation of one-of-a-kind items that are truly beautiful. When combined with crueltyfree commitment that runs throughout the company, what follows is a brand destined to go from strength to strength, building on its reputation for excellence and continuing its affinity with the unique as it grows. “As a vegan-certified brand we are focused on creating quality products that stand the test of time. Sustainability is at the forefront of our future planning and we will continue to innovate with this focus in mind.” On the back of its recognition as the Best Vegan Fashion Accessories Brand 2025, we recommend our readers follow the link below to the official website of Vendula London Ltd, where its spectacular range of products can be appreciated first-hand. Contact: Raymond Lam Company: Vendula London Ltd Web Address: www.vendulalondon.com
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