Business Elite Awards 2025 / 6 Well Polished was established in 2004, founded to fill a growing gap in the market. Its founder, Sandra Venables, strived to create an introductory cleaning agency offering quality cleaners with exceptional customer care. While Well Polished began as a part-time business in the Wirral, Sandra soon found herself inundated with an overwhelming number of enquiries, with many outside of her area. This rapid growth prompted Sandra to franchise the business, creating the five-star Well Polished franchise known and loved all over the country. “Our decision to enter the domestic cleaning industry was driven by a genuine desire to make a meaningful difference in people’s daily lives,” Janine told us. “We recognised that a clean and organised home significantly contributes to individuals’ wellbeing, allowing them to relax and enjoy quality time with their families. By providing reliable and personalised cleaning services, we aim to alleviate the stress associated with household chores, enabling our clients to focus on what truly matters to them.” At its core, Well Polished is steered by professionalism, reliability, and a personal touch and drives its team with trust, consistency, and care – utilising these core values to ensure that every client feels valued and every clean meets its ambitious standards. With this approach, Well Polished builds trusting, long-term relationships with its clients, providing them peace of mind through the use of fully-insured, vetted cleaners and responsive support. Well Polished offers a comprehensive service to its clientele that consists of initial deep cleanings, often chosen before starting a regular service; regular weekly cleaning, with the same cleaner at the client’s chosen day and time; seasonal blitz cleans in preparation of the special times of year; home ironing services, to be pressed and put away in the same day; and a general housekeeping service typically integrated into the weekly cleaning, taking away the hassle of common household chores. The rise of app-based cleaning platforms has undeniably transformed the landscape of domestic cleaning, offering households quick and convenient access to a wide network of cleaners. However, this model often prioritises speed over personalisation, which leads to a transactional experience in which the client is matched with a cleaner based on availability, not compatibility. This approach can result in inconsistent service quality and a lack of continuity, with clients interacting with different cleaners over time – thus hindering the development of trust and understanding often essential for personalised care. Well Polished has demonstrated an unparalleled innovation to solve this emerging problem: a personalised matchmaking service. “We understand that inviting someone into your home is a big decision, which is why we take the time to get to know both our clients and our cleaners to ensure the best possible fit,” Janine explained. “Our bespoke matchmaking process is designed to pair clients with cleaners who align with their specific needs, preferences, and schedules. This tailored approach means our clients enjoy a consistent, reliable service from someone they feel comfortable with – turning routine cleaning into a seamless and stress-free experience.” Moving forward, Well Polished plans to continue improving and innovating its services by deepening its use of technology to enhance the personalised experience that its clients value most. While many companies lean heavily on app-based booking systems, Well Polished has its sights set on developing smarter matchmaking tools that combine artificial intelligence with human insight, further ensuring that every client is paired with a cleaner who truly fits their unique needs and preferences. In addition to this, the company will also maintain its commitment to expanding its sustainability initiatives. Upcoming developments will include introducing more eco-friendly cleaning products and working to reduce its carbon footprint across operations. To the team at Well Polished, this is not only a responsibility but a way to differentiate itself in a market where customers are increasingly expecting greener, more environmentally conscious choices. “More broadly,” Janine concluded, “our goal is to grow Well Polished as the trusted leader in domestic cleaning by offering unrivalled customer care, building stronger cleaner-client relationships, and supporting our team and franchisees with ongoing training and development. This approach will help us build a resilient business that adapts to change and consistently exceeds expectations.” Contact: Janine Campbell Company: Well Polished Web Address: www.well-polished.com Juggling the constant demands of daily life often means putting ourselves last. By turning to a professional for support, we can reclaim our valuable time and focus on the things that truly bring us joy – instead of spending it on household chores. Well Polished is a customer-focused cleaning franchise championing this ethos, offering a personalised cleaning service that provides its clients with the time to do what they enjoy most. We spoke to Janine Campbell below, Director and Shareholder of Well Polished, for more. Your Perfect Match for a Spotless Home AIS-May25066
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