Business Elite Awards 2025

Liverpool Mercedes, Anfield is a multi-award-winning company comprising technicians well versed in handling all of the Mercedes-Benz and AMG needs of their clients. These qualified and knowledgeable staff share more than 55 years of hands-on experience between them, and pledge to take care of every motor as if it were their own. Recognised as the Best Independent Mercedes Specialist 2025 – Liverpool, we caught up with the owner, Steve Madden, for more on the business. The Home of Mercedes Repairs and Services in Liverpool For an annual service to a ground-up engine rebuild, Liverpool Mercedes, Anfield is always right by the side of its clients. Boasting the stamp of approval from the RAC – underpinning its quality repairs, honest pricing, and exceptional customer service – this independent specialist offers a range of services delivered under the aim of keeping client vehicles in the best condition. The best part is that this is offered at a fraction of the cost of dealership prices, with all work being logged in the official Mercedes database. Wirth its convenient location – five minutes outside of Liverpool city centre – to boot, the company prides itself on delivering these expert services right on the doorstep of its Merseyside clientele. This local touch is seen from the moment a client walks through the doors of Unit 2 on Castor Street, where they are afforded a welcoming environment that makes them feel at ease about leaving their beloved motor in someone else’s hands. Clients also love how thorough the team here are with their explanations. “Feedback from our clients praises how we explain the work required to be carried out on their vehicles in full, meaning they understand exactly what they are paying for and why they are paying for the repair.” The honest and transparent nature of Liverpool Mercedes, Anfield has led to the company completing a number of projects lately, many for first-timers. This includes diagnosing and repairing an issue on a client’s C-Class and servicing the E-Class of a client whose first Mercedes it was. Both clients left glowing accounts of their experience, with this excerpt reflecting the company’s standout nature: “I always like to find a local, independent specialist for my cars, and from start to finish, the experience here was perfect.” Similarly, the second client shared: “I was really anxious to get my Mercedes E 220 serviced. I called these guys, and they gave me a complete breakdown and advised a few extras that were necessary. Steve showed me the parts after removing and advised what was needed, quoting an excellent price and getting the job done in two hours. Everything was logged on Mercedes’ database and they provided me with a printout. I would definitely recommend them for anyone looking for excellent Mercedes work at a good price.” These testimonials are just the tip of the iceberg, and it is this that keeps Steve and the rest of the team here – which has doubled in size in just a few years as a result of the excellence they demonstrate – serving clients six days a week from their Anfield base. Interestingly, despite the passion Steve has for this work, owning an independent Mercedes repair garage was not always on the cards for him, as he initially wanted to join the Royal Marines after leaving school. However, on the advice of his brother-inlaw, who was himself in the Marines, Steve went out to find a trade, going around the local dealerships with his father and handing out his CV. The rest is history, with Steve quickly finding his niche in Merc repairs and eventually starting this specialist business in 2021. For those looking to follow in his footsteps and create a successful SME, Steve shares some invaluable advice: “Be an honest person, because being honest brings respect and trust. Don’t chase money, aim for customer retention.” He continued: “Turn up every day and you are already further than where you were yesterday. We implement that here, as turning up each day and providing the service we provide keeps clients on the road.” Finally, touching on the future plans for Liverpool’s leading independent Mercedes specialist, Steve told us how the team would love to one day own their own body shop, as well as a second repair site in the surrounding area. Also, he added, there are talks ongoing about buying their own stock of vehicles to sell at their current Anfield site. More information about Liverpool Mercedes, Anfield – the Best Independent Mercedes Specialist 2025 – Liverpool – can be found using the link below. Contact: Steven Madden Company: Liverpool Mercedes, Anfield

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