Dental and Oral Health Awards 2026/ 4 UK-based brand Toothy Tots is on a mission to transform daily brushing from a tiresome chore into a confidence-building routine. For its dedication to Helping Tiny Teeth Shine, the brand has earned much-deserved recognition in the SME Dental and Oral Health Awards 2026. Following this significant achievement, we caught up with Director Rachel Gibson for more information. Parents across the country can agree that teaching their children to brush their teeth is not always an enjoyable experience. A study conducted in August 2019 by Ginger Research on behalf of Oral-B engaged with 2,000 respondents and found that two thirds of children across the UK regularly refuse to brush their teeth. What’s more, 70% of parents admit that getting children to pick up a toothbrush is the most stressful element of parenting today, and 46% of children in the UK have already had a filling or a cavity as a result of tooth decay. Supporting families from their very first tooth through to independent brushing, Toothy Tots is a brand that specialises in fun, safe, and inclusive oral-care products for babies, toddlers, and young children. “Our core values are inclusivity, education, innovation, and trust,” Rachel told us. “These have guided every product we supply since Toothy Tots was established. Our mission is to make early oralcare positive, fun, and empowering for every child, whilst providing parents with tools they can trust.” “Our mission is to make early oral-care positive, fun, and empowering for every child, whilst providing parents with tools they can trust.” As awareness grows around the importance of early dental health and habit formation, parents are increasingly seeking products that are effective, safe, and supportive of positive brushing routines from a young age. A key development of this shift is the rise of designled innovation, such as U-shape electric toothbrushes, sensory-conscious designs, and eco-friendly materials. There has also been a growing demand for educational resources, Best Children’s Oral-Care Brand 2026 & Excellence Award for Inclusive & Innovative Oral-Care Solutions 2026 Toothy Tots
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