The Good Marketing Guide 2019

significant impact in 2020. Not only does user generated content remove much of the development cost of creating content (because your customers and biggest fans are creating it) but the third-party endorsement does an even better job of persuading your future customers to engage or buy from you. There are many ways in which brands have made this work, but it must have a benefit to the end user and the content creator to drive them to engage and participate in your campaign. Increase in paid advertising 2020 will undoubtedly see many brands’ paid advertising spend increase. It is now more important than ever to make sure that your marketing is highly targeted to the right people to eliminate as much wasted spend as possible. Google is making it easier for anyone to create campaigns on their AdWords platform with automated bidding, ad creation and automatic targeting. But the truth is, if these features are not used correctly and monitored properly, it can be even easier for you to spend money on advertising that isn’t going to generate the returns you’re after. It is vital in 2020 that your landing pages load fast and provide a good mobile experience. Micro Moments As more and more people are turning to their smartphones over traditional computers there will be a continued increase in the use of micro-moments in 2020. Micro-Moments are requests to show the intent when someone want to ‘know’ ‘go’ ‘do’ or ‘buy’. This captures the searcher at a point where they are looking to convert. You, as the advertiser, are then able to advertise at these points giving you the best chance at converting. These can be very powerful for brands to capitalise on, as now every decision for a user can be an opportunity to convert for a brand!