The Good Marketing Guide 2019

38 | The Good Marketing Guide LEAP: Leaders in Crafting Digital Solutions Please give us a brief, overall description of what LEAP does. LEAP are a creative and digital communications business, focussed on crafting innovative solutions for our clients. Bold in outlook and confident in delivery, our track record of outstanding work is grounded in a genuine love for what we do. As the UK’s leading independent creative services agency, we partner with agencies, brand advertisers and the marketing community to deliver exceptional creative/digital solutions and campaigns. Can you go into detail about the areas your company specialises in? With creative and digital at our core, we have proven experience and credentials across both offline/online covering the following specialist areas: • Creative and Design - design, advertising, brand identity and copywriting • Digital and Technology - web design, UI/UX, apps/games and systems integration • Employer Branding - candidate attraction, early career/graduate marketing and employee engagement. These core specialties are supported by a full range of wider group services encompassing animation, film, transcreation, print and production studio services, providing a fully integrated agency offering. What makes your firm successful? How does LEAP separate itself from other creative service agencies? Have you received any significant client testimonials? By being our own toughest critics to ensure we continually evaluate and deliver to the highest standards. By being flexible to join at any stage of the project process, bringing creative firepower and technical understanding with us. By being approachable, knowledgeable and trustworthy at all times and by providing the best possible level of service to our clients and duty of care to our staff. What kind of clients do you serve and how do you approach them? We are very fortunate to have built solid relationships with clients across the UK and the US, particularly within the financial services, healthcare and IT sectors. These relationships are long standing at both corporate level and between individuals so as our client base expands and our network grows, recommendations and referrals form a significant part of attracting new clients. Other (social) channels provide a platform, as thought leaders, to promote more targeted product/services offerings that helps us engage new audiences and facilitate new conversations. What role do your staff play in the success of your firm? Our staff are the backbone of the business and we have built the company around its culture. Understanding that whilst we are one team, we are also individuals with different wants and needs. We provide a comfortable, flexible and supportive working environment that allows everyone to flourish; their success is our success. Do you have any plans for the remainder of 2019 and beyond that you would like to share with our readers? 2019 is quickly drawing to a close but we remain incredibly busy with a lot of work to push through before we break for the festivities. However, 2020 is already shaping up well with several new clients coming on board during Q4 of this year, so it’s an exciting time to be working at LEAP. Next year will also see us promoting our digital and technology services more actively, including our custom website design/builds, bespoke interview toolkits, third party integration and email marketing/production services. Can you detail any specific industry-based challenges you are facing now and may do in the near future? The creative services industry, like many others, remains hugely competitive in a world where budgets and timescales seem to be continually tightened. With the additional instability and uncertainty of brexit compounding issues further still, it’s an incredibly tough market out there for any business; and we’re all out there fighting. However, there are lots of positives to take away from this, so they present as much of an opportunity as they pose a challenge. Do you have any further remarks to make? Find out more about us on our specialist creative/ digital website at https://leapchichester.com and the LEAP group website at https://leap.london Multimedia & Production