Greater London Enterprise Awards 2020

33 | Greater London Awards 2020 A love of good food is something we all share. There’s really nothing better than tucking into your favourite dish. And the beauty of food is that it comes in so many different shapes, forms, and flavours, meaning you’re always going to find a dish that will tantalise your taste buds. Eurocross Frozen Foods knows this all too well. This UK-based importer and wholesale distributor of frozen seafood specialises in products for the ethnic communities in the UK and Europe. Discover more about this firm as we unpack its success during what has been a difficult year for us all. Eurocross prides itself on its ability to source the very best quality products from across the globe, delivering them to communities throughout the United Kingdom and Europe. Armed with years of experience working throughout the food industry, the firm supplies mainly to retail, with the bulk of customers and buyers being ethnic supermarkets, grocery shops, fishmongers, and market stalls. The brand also serves a growing number of wholesale customers in Billingsgate Fish Market. But what makes Eurocross so different and award-worthy? Firstly, the company is constantly looking to improve and innovate. This approach has continued to drive the business forward, earning it a reputation for delivering an outstanding standard of service. And, as a dedicated and passionate family business that is now in its second generation, Eurocross has a lot of fresh ideas when it comes to taking the business to new heights! From researching, developing, and introducing new products, through to finding new and exciting solutions to improve upon existing lines and reduce plastic packaging, there really is no stopping the firm from achieving its goals. The product range is always growing, and is seemingly in a state of constant high demand. Based on the outskirts of East London, Eurocross is extremely well placed to serve the capital, and can fulfil orders on the same day they are placed. This has allowed the company to connect with a whole host of local traders operating throughout the capital. Local traders in street markets seldom also have enough storage space for big deliveries, and therefore require deliveries that are little and often, which Eurocross can accommodate. Best International Frozen Food Supplier - UK Behind these deliveries, and the work that Eurocross does outside of delivering, there is an outstanding team of people who are dedicated to providing the very best service possible. But that’s not all. The team has also recently relocated to a new warehouse in Rainham, which is bigger and better in every sense. There is a purpose-built 1000-metric ton capacity, state-of- the-art cold storage area to accommodate an increase in demand for products, as well as solar photovoltaic electricity generation system for increased environmentally sustainable and lower operating costs. One of the biggest trends in frozen foods is convenience and Eurocross is perfectly equipped to provide a convenient service. For example, whereas Eurocross used to sell a lot of bulk seafood, it is now finding consumers who are seeking out prepared fish, packaged in convenient retail packs. The COVID-19 pandemic also led to a significant amount panic buying when lockdown was first announced, leaving stock in very short supply. These trends have come and gone, but Eurocross can pride itself on the fact that it has not sacrificed its exceptional business principles during these times. For example, during the worst of COVID-19, the business managed to keep supplying its customers, taking all the necessary steps to keep trading. Looking to the future, Eurocross will continue to serve retailers, but also individuals. Although the main business is wholesale, the firm has set up an eCommerce website to enable it to sell directly to consumers at home. Again, another indication that the business can respond to changing times and customer needs. The website has been live for a couple of years, but the COVID-19 pandemic saw a huge jump in vulnerable and elderly people ordering; those who would not otherwise be able to access these products. Digitalising the service truly brings it into the future, and there are plans to maximise investment and growth in this area. Ultimately, Eurocross is an outstanding British business that has refused to be beaten by COVID-19. Instead, it continues to stand tall and proud, delivering the best-tasting frozen foods to retailers all over the country at a time where keeping stock high is absolutely imperative. Company: Eurocross Frozen Foods (London) Ltd Contact: Mohammed Rob Website: https://www.eurocross.co.uk/ Sep20140