Greater London Enterprise Awards 2020

55 | Greater London Awards 2020 Aug20629 Best Full-Service Franchise Consultancy - UK With offices across the UK, Ireland and Dubai, Accentia have an established network containing over 20 years’ experience in franchising in place. To start, Paul provides a brief overview of the firm and offers more insight into its client base. “With over three decades of experience behind us and multiple awards, we offer a wealth of experience and know what it takes to run a successful franchise. At Accentia, we can offer a ‘Start to Finish’ service that comprises everything our clients need to launch and run a franchise, or simply a service where we provide all of their marketing materials, thereafter they deal with their own marketing and recruitment of franchisees, the choice is theirs. The overall goal of Accentia is to boost our client’s business through franchising and dramatically increase their earning potential and value of their businesses.” Across the UK there are many businesses involved in franchise development, however as Paul goes on to explain, to keep its position at the forefront of the industry it’s important to offer clients something different and unique. “To suit each of our client’s businesses we can create bespoke packages. Rather than just setting up their franchise, we help find potential franchisees as well. Finding the right partners for a business is what makes Accentia different. First we market their franchise and then chase their leads and qualify them. All of this is supported by our bespoke CRM system ‘Accelerator.’” Regarding the firm’s internal culture, teamwork is one of the core values which employees try to adhere to when working towards its goals as Paul explains further. “As a multi- franchise brand operator ourselves, we uniquely understand the challenges that our clients will face and know exactly how to overcome them. Accentia Regional Directors receive unlimited day-to-day support from both myself and the whole of the head office team, no matter their question or problem there is a team behind them constantly. Franchisees and clients are both aware that being both a franchisee and a franchisor takes equal amounts of respect and understanding of the business, teamwork is absolutely vital in the franchising sector.” Finally, Paul discusses the benefits of the firm’s location before outlining some of its plans moving forward to 2021 and beyond. “London is a fantastic place for business, the population density and diversity both in the commercial and retail sectors means that there are endless opportunities. The transport infrastructure also gives an enormous advantage as all connections are only a short ride away, maximising networking reach. Currently, we are seeing huge growth which is set to continue. Employment uncertainty drives people towards finding their own source of income which is the perfect opportunity for them to buy into a franchise. Recently, we have started a new online franchise business learning platform ‘The Franchise Learning Centre’ which gives people the opportunity to learn first-hand from our knowledge and experience. “Adding a Greater London SME Enterprise Award to our other achievements means we now have three under our belt. As the leading franchise consultancy in the UK, we hope to pick up further accolades in the near future.” Company: Accentia Franchise Consultants Ltd Contact: Paul Mitchell Web Address: www.accentia-franchise.co.uk Founded in 2014, Accentia is a full-service franchise development and consultancy firm. Following its success in the Greater London Enterprise Awards 2020, we got in touch with CEO Paul Mitchell to find out more.