Greater London Enterprise Awards 2021

18 | Greater London Enterprise Awards 2021 Aug21368 Best Family-Owned Health Food Company 2021 The Healthy Food Development Limited is an enterprise level company operating across the UK and Europe, looking to promote and encourage healthy eating by being the pioneers behind unique, interesting health foods. SoDelishUs is one of the newest branches of THFD’s operation, providing foods that will help an end user to maintain a healthy weight or diet, or cut back on carbs. The Healthy Food Development Ltd – and its newest branch, SoDelishUs – is a brand that has been making a name for itself for its R&D and manufacturing prowess since its inception. Further to this, its London based board has been aiding its expansion and growth over time by securing a myriad of partnerships in the companies operating in the UK and Europe, with Reka and her husband leading the charge in encouraging the healthy eating trend by ensuring that customers have access to exciting, tasty products. The Healthy Food Development is honored to establish a strong business cooperation with the Bombay Halwa Limited which is a well-known company, they are the leading producer of Indian sweets and savoury mixes under the Royal Brand in varied market. THFD is proud of its newest development for the Royal brand, the ‘No added sugar Rassomalai’, which is the first healthier option of Indian sweets, but still has the delicious taste, to offer in the UK. It also has many new products in development. This, a part of its consistent dedication to the customer and creating the next best food product for them, allows it to build up strong relationships with UK organisations such as Sugarwise, enabling THFD to work on healthier school dinner meals that kids will love. Sugarwise school program now serves over a million school kids with such products, and parents all over the country have lauded its work as excellent. Teachers and carers can rest assured that their children will be served only the best, and with every satisfied pupil at every mealtime, THFD accomplishes its mission of showing its end users that healthy food doesn’t have to be boring. Of course, even with a company as exemplary as this, THFD has experienced challenges. Most recently, its hurdles have come in the form of Brexit – with so many deliveries from Europe being subsequently disrupted – and in Covid-19, which meant for massive food shortages. However, regarding Brexit, the following March was much smoother, and regarding Covid-19, THFD was able to pivot to its online shop and funnelling more investment into reimagining its e-commerce, fuelling the UK’s new passion for home baking the emerged over the lockdowns. It brought on more staff, and has been able to further show its industry just how much good health food trends start with the manufacturer. Therefore, its R&D team have been massively busy creating newer and better produce, and its headquarters in Canary Wharf has been a place of ambition and tenacity, with staff working hard to fulfil increased demand and continue the pedigree of excellence that THFD has cultivated. Responding with such sophistication has allowed it to maintain its repute as one of the UK’s most trusted healthy food developers and manufacturers. The Healthy Food Development Ltd / SoDelishUs is also greatly excited about the products it has upcoming, with many exciting innovations in the pipeline that it promises its clients can look forward to; it started as B2B only, for example, but with its recent change in direction to incorporate B2C into its structure, it has found a new market segment that it is just as proud to serve. Looking to even out this balance even more between its B2B and B2C market offerings over the next five years, it is furthering the complex and myriad different products that also exist within its line, all the while keeping to the BRC quality system used throughout its operations that ensures its quality. Through this, one can clearly see its dedication to only the strictest oversight, one of the many elements of its operation that saw THFD receive the most promising food company award in 2013 at the House of Commons.