Greater London Enterprise Awards 2021

42 | Greater London Enterprise Awards 2021 “We consider our core strengths to be our friendly, approachable manner, our ability to communicate in a way that’s easy to understand, a thorough understanding of client requirements and most of all, our results”. Currently, Old Street Marketing counts over 100 investment companies as clients. Having a high level of expertise working with high-net-worth individuals has seen it also look to expand into other sectors. The team are currently working with clients that supply luxury goods, funeral plans, luxury travel, online courses and trading. Contact: Jon Martin Company: Old Street Marketing Limited Web Address: www.oldstreetmarketing.co.uk Boasting a team with over 70 years of combined experience in the industry, Old Street Marketing Limited is the go-to firm for investment lead generation. The company has the largest consolidated database of investor targeted media opportunities in Europe. When it comes to the investment sector, direct response marketing experts, Old Street Marketing Limited, has a wealth of data at their fingertips. Based in Stevenage, the company has been trading since 2014. Old Street Marketing specialises in generating highly targeted and qualified leads for clients across a range of sectors in the investment industry. These include property investment, private equity, wealth management, and investment education. Old Street Marketing offers a broad range of services that it combines with a bespoke approach to ensure that every campaign is successful. The company currently uses over 400 media sources and lead channels to drive responses for its clients. A 360-degree approach to service is what’s on offer to clients. Old Street Marketing provides clients with graphic design, campaign management, pay-per-click, and copywriting services to name but a few. The company has a multitude of tools at its disposal for reaching its clients’ audiences. These can include sports sponsorship, outdoor promotions and tailored PR packages. Sales and Marketing Director, Jon Martin, tells us: “Whether our clients need a cost-effective and instant Email to Landing Page campaign or a service strategy that incorporates a PDF brochure, mobile optimised email engagements and a PPC campaign, we have the solution.” With over 50% of the current client base located in London, it would be easy to assume that Old Street Marketing may have been negatively impacted by the COVID pandemic. In actual fact, the reverse is true. “COVID actually helped our business in a number of ways. Investors weren’t able to travel abroad. Best Direct Response Marketing Agency 2021 This meant they had more money to spend on savings and investments. Also, as investors have been at home more, we’ve noticed they’ve been more responsive to advertising and email marketing. We’ve been perfectly positioned to help our clients capitalise on these trends.” Old Street Marketing prides itself on a culture of helping its employees to progress within the company. In terms of staff, Jon describes the team at Old Street Marketing as a family. The core team has remained the same for the last 5 years. Each team member has their own specialism. They collaborate using a ‘well-drilled’ business method to achieve the best results. The company is big enough to ensure the team have the relevant expertise to address all their clients’ needs, but simultaneously small enough to provide a hands-on approach to each client project. Jul21885