Greater London Enterprise Awards 2021

55 | Greater London Enterprise Awards 2021 The winners of the Best Natural Hair Styling Studio award 2021, Purely Natural Hair offers organic, nourishing, and rich moisturising hair products and tools. These products are handmade with a premium blend of natural ingredients, creating a lengthening and softening effect that quickly detangles thick, curly hair. Purely Natural Hair is a multi-award- winning salon specialising in afro and mixed textured hair founded by Anastasia Chikezie in 1990 - 31 years ago. It was one of the first natural hair salons to open in the UK. She is one of the best in her field and to go-to expert for afro hair. Anastasia’s goal was to aid women of colour with their journey to embrace and love their hair. Her brand mission is to educate and empower black women worldwide to look after their natural hair quickly. Anastasia has always been highly sought after as one of the top experts in her field and advocates for natural black hair, hairstyles, and hair products. Anastasia is a qualified Trichologist specialist and can identify causes of scalp conditions such as dandruff, hair thinning, alopecia patches, hair loss etc. Her extensive knowledge enables her to find a solution that can decrease the severity of these problems and, in several cases, can reverse or eliminate the causes and symptoms. For over 30 years, Anastasia has mentored several people and professionals worldwide, in addition to being a brand representative and educator for ORS (Organic Root Stimulator) and Cantu. During this time, Anastasia was part of the global promotion of the brands formerly stated and has frequently asked to be the keynote speaker for talks around the world. Anastasia’s exceptional reputation in the industry and advocating for black women have invited her to teach at several respected and highly distinguished events. These events delighted the audience with the passion, inspiration and genuine information and power of her talks. Anastasia always has the most relevant information to share with those around her to help educate and support the industry and women of colour. Additional to her talks and educational and informative support to clients and other industry Best Natural Hair Styling Studio 2021 professionals, Anastasia has also championed new products for curly, textured hair. She has been the spokesperson that people desire to follow. In over three decades, she has also appeared amongst several well-known documentaries and films, discussing her views and educated opinions on natural black hair in current times and its effect on children in schools, society, and the general world. Anastasia is recognised and connected to the statement of ‘the three E’s,’ meaning her ability to share her extensive knowledge, her confidence to express her journey and experience of natural black hair and her skills and abilities that demonstrate her expertise. Women of colour reclaim their textured hair and become more confident and comfortable embracing their unique coils, kinks, and curls. However, as women are becoming more accepting of themselves today with their natural black hair, it is now impervious that they understand the profound and positive aspects of looking after their hair by using the right products and tools. Anastasia is on a mission to aid and support others in recognising the beauty and benefits of going natural and encourages people to embrace the feelings of freedom it gives when women of colour finally cease putting chemicals and harmful habitual products in their hair. Anastasia firmly believes that it’s a liberating feeling to go natural and share the wonders of texture hair. Address: 119 The Grove, Stratford, London, E15 1EN Web Address: www.purelynaturalhair.com Email: [email protected] Telephone: +44 (0)208 221 0122 Jul21766