58 | Greater London Enterprise Awards 2021 marketing has also increased, as search engines continue to reward websites with highly relevant, fresh content both on and linked to websites.” Additionally, during the Pandemic users tuned in to the main social media platforms such as Facebook, Instagram, Tik Tok and LinkedIn for both entertainment and news. Justine explains, “With increased user activity, brands which maintained or increased their social media campaigns benefited from enhanced awareness, sales and leads and this trend continues.” There are several reasons why Cariad is already an award-winning company, but it ultimately comes down to the quality of the team and team culture. Justine states, “A happy team results in happy clients. Our team is trained and treated continuously, while new team members are employed based primarily on their personality, work ethic and customer service excellence; any skills needing to be refined to do the job can be learnt.” Team members have worked so effectively that even during the lockdowns, Cariad managed to bring new clients on board, and there has been a steady stream of new clients ever since. “Despite challenges, we have come back flying, developing the business to become stronger than ever,” Justine concludes. “Reviewing and refreshing our creative direction and branding resulted in a highly successful new look and feel to our website and social media channels.” Company Name: Cariad Marketing Limited Contact Name: Justine Perry Web Address: https://cariadmarketing.com/ Contact Email:
[email protected] Cariad Marketing, recent winner of the Leading Innovators of Holistic Digital Marketing 2021 award, is a digital marketing agency based in Hertfordshire which offers services such as SEO, Social Media Management, Content Marketing and Web Development. In 2009, Justine Perry and her late husband Steve had spotted a gap in what was still a relatively young market for professionally designed, affordable websites and digital marketing services. Thus, Cariad Marketing was born. Cariad Marketing is a multi-award-winning digital marketing agency that provides SMEs with the benefit of ‘big company’ thinking and skills, but without the London agency price tag. Cariad offers two main products aimed at different target markets. Justine Perry, Managing Director at Cariad states, “Our core product is a bespoke full digital marketing service for SMEs in London and Hertfordshire. Additionally, we have launched a low cost, high volume ecommerce website building service for micro-businesses and sole traders UK-wide under the new Cariad Web Design brand (www.cariadwebdesign. com). This takes us back to our roots, producing professional, affordable websites that will help micro businesses and sole traders rise above the online noise and get noticed.” Cariad’s USP is its holistic approach to digital marketing, as Justine explains, “All our clients receive the right service for them at any given time. Our clients buy fixed price, results-based digital marketing campaigns based on KPIs and business objectives. This means that we can provide them with the most effective digital marketing services needed to achieve their targets monthly.” Every month, client accounts are analysed to assess need. Justine explains, “Having an in-house team enables us to provide the best solutions quickly and efficiently. Sometimes a client may need additional website copy to help boost their brand, in which case the campaign is Leading Innovators of Holistic Digital Marketing 2021 modified and resources re-allocated, be it SEO, blog writing or social media marketing.” Cariad’s priority is the ROI for its clients. “We believe that a business doesn’t need a big budget to have successful digital marketing, and use strategy, imagination and creativity to create bespoke campaigns that get results,” explains Justine. “Every client is allocated a Client Services Manager (CSM) to oversee their account, provide a point of contact and manage workflows. The CSM will create a bespoke Digital Marketing Strategy that recommends what clients need to meet their marketing objectives.” Due to the Covid-19 pandemic, Cariad has faced many challenges over this period of time however, Justine explains, “The pandemic highlighted the importance of digital marketing for businesses of all sizes. After all, if you can’t be found online when everyone is home based, your business suffers. We have therefore seen small businesses in particular benefit from increasing their investment in SEO (Search Engine Optimisation) which helps them to rank organically within the search engines and be found easily for their specific keywords. As a core part of this, content Aug21396