12 | SME News Greater London Enterprise Awards 2023 Committed to providing a selection of the very best beauty treatments and healthcare advice, Merit Wellbeing Centre and Laser Clinic (Merit Wellbeing) puts clients first to ensure excellence within the London beauty industry. We speak to Clinic Director, Mitra Hajizadeh as the firm gains notable recognition in the prestigious Greater London Enterprise Awards 2023. Merit Wellbeing Centre and Laser Clinic offers a selection of beauty treatments and healthcare advice by professionals, including facials, massage, radiofrequency treatments, laser hair removal, laser pigment removal, laser tattoo removal, laser fine vessels, HIFU, Mesotherapy, skin boosters, Botox, fillers, permanent make-up, and chemical peeling. Dedicated to achieving excellence in the field of beauty treatments in London, Merit Wellbeing holds itself to the highest standards of professionalism, treating all clients with the utmost respect and honesty. In turn, clients place their trust in the clinic, relying on its expert advice and witnessing the transformative results of the treatments on offer. “We take great pride in our reputation as a high standard provider of beauty treatments in London,” explains Mitra Hajizadeh, the Director of the firm. “We remain steadfast in our commitment to delivering exceptional service to each and every client.” As a specialist doctor with more than 30 years’ worth of experience and having been a laser therapist for over 20 years, Mitra tells us she is honoured to serve as the proprietor of Merit Wellbeing Centre and places a premium on earning the trust and loyalty of her clients. “We strive to work with the most advanced equipment while maintaining a commitment to continuous improvement and innovation,” she continues. “Our warm and inviting atmosphere ensures that our clients feel comfortable and relaxed throughout their time with us.” As a clinic, Merit Wellbeing is committed to staying at the forefront of the ever-evolving field of beauty treatments and it continuously updates its services to provide clients with the latest and most effective treatments available. “This dedication to innovation has enabled us to expand our client base and cultivate a loyal following,” Mitra adds. When it comes to differentiation within the industry, Merit Wellbeing’s unique selling point has to be its personalised approach to each client. Mitra and the team firmly believe that every individual is unique and has different needs when it comes to beauty treatments. Therefore, all staff members take the time to understand a clients' concerns and goals, and tailor the treatments accordingly. Communication is key and in order to ensure that this approach is upheld, Merit Wellbeing ensures that clients are involved in the decision-making process at each and every step of the way. “What makes us stand out against the rest within our industry is our commitment to providing exceptional customer service and creating a relaxing and welcoming environment for our clients,” enthuses Mitra. “We believe that building strong relationships with clients is the key to their satisfaction and loyalty, and we strive to exceed their expectations with every visit.” The team at Merit Wellbeing comprises highly trained professionals who are dedicated to providing exceptional service to all clients with integrity and reverence. It is important to ensure that the therapists have the necessary qualifications and experience in the field, such as passing beauty therapy NVQ level 3 and 4. Mitra tells us that this reflects positively on the brand image as it demonstrates a commitment to providing high-quality services and investing in the development of staff. However, the therapists need more than qualifications in order to join the dedicated team, and Mitra looks for qualities such as excellent customer service skills, attention to detail, creativity, and a passion for beauty therapy when she is recruiting. “To ensure that all staff are equipped to provide the best possible service to clients in the field of beauty therapy, ongoing education and training is provided,” she elaborates. “This can include attending aesthetics events and workshops and participating in online courses.” As London is a hub for the beauty industry, with numerous trade shows, events, and networking opportunities available, it is relatively easy for beauty therapists to stay up-to-date with the latest trends and techniques and to connect with other professionals in the industry. However, being based in London as a beauty therapist has several other benefits for Mitra and her clinic. London is a diverse and multicultural city, which means that beauty therapists have the opportunity to work with clients from a wide range of backgrounds and with different beauty concerns. This can be both challenging and rewarding, as it requires beauty therapists to be adaptable and flexible in their approach. Also, London is a city that values quality and innovation, which means that there is a demand for high-quality beauty treatments that offer real results. As a result, beauty therapists who are able to provide exceptional customer service and personalised treatments are likely to thrive in this competitive market. “The most significant challenge in our field is competition,” Mitra states. “There are many beauty therapists and salons in London. We tried to transform it into an opportunity for growth by differentiating ourselves through exceptional customer service, personalised treatments, and unique offerings.” Another challenge that Mitra faces is the cost of high-quality products and equipment. But by investing in high-quality products and equipment, Merit Wellbeing is able to provide superior results, which can lead to increased client satisfaction and loyalty. There are several current and key developments in the beauty treatment industry that are specific to London too, which Mitra has noticed emerging of late. One of the most notable trends is the rise of natural and organic products, as consumers become more conscious of the ingredients they put on their skin. Another trend is the increasing popularity of non-invasive treatments, such as laser rejuvenation and LED light therapy, which offer effective results without the need for surgery or downtime. Recently, in recognition of their customercentric approach and dedication to the latest innovative treatments, Mitra and the team at Merit Wellbeing celebrated success by being named Best Beauty Treatments Clinic 2023 in the Greater London Enterprise Awards. Best Beauty Treatments Clinic 2023
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