38 | SME News Greater London Enterprise Awards 2023 Best Independent Real Estate & Letting Agency 2023 - Redbridge Woodland is an independent estate agent in Ilford, offering bespoke property solutions. With years of combined property experience, the firm has developed an extensive knowledge of the local property market, enabling it to provide a wide-ranging service that is both friendly and professional. We find out more as it is named in the Greater London Enterprise Awards 2023. Established in 2005, Woodland offers a bespoke service in sales, lettings, and property management across Essex and East. Putting its customers at the heart of everything it does, Woodland fully understands that every client is unique, so its key commitments are to understand these clients and their requirements, and then operate to deliver a bespoke service to meet their needs. As a property professional, Woodland has an ultimate focus and that is to provide a superior level of client service, whilst at the same time offering its consultants the opportunity to launch properties to the market with phenomenal marketing and back-office support. With many changes in the property market, resulting from the credit crises in 2008 to interest rates rise in 2023, Woodland has adapted the same work ethics in the good times as well asthe difficult times. The Covid-19 pandemic caused major changes in many industries and forced businesses to operate very differently, and Woodland was no different. “Standing still was not an option,” explains Manager, Vic Chott. “So, we adapted to those changes by offering different tools, methods, and new services to solve our clients’ requirements during the ever-changing market, keeping us at the forefront of everything we do.” This attitude is demonstrative of Woodland’s entire approach. Not willing to be comfortable with just being a competitor in the field, the ambitious company is always striving to be the leader and always looking for the next big thing for it to stand above the rest. With interest rate increases, challenges have arisen for both estate agents and vendors. For example, landlords have had to rethink their strategy and offload properties as the interest rates are very high. This means there is more stock available to buy on the market currently but with low demand, whereas previously demand was high, but the stock levels were low. “In our business it is all about building relationships and a lot of agents have become too relaxed about giving advice,” Vic elaborates. “We use the current situation as a means to develop and nurture our relationships with our vendors, landlords, and clients. Sometimes it is as simple as pointing the clients in the right direction and providing them with a different view.” Often described by its clients as caring and professional, Woodland is dedicated to upholding its traditional values at all times, and is careful to never lose sight of the need to keep up with cutting-edge technology. This ensures that the firm can consistently provide the most efficient service possible. When taking on a new project, Woodland will assign a dedicated consultant who acts as the clients’ sole point of contact in selling, letting, and helping them search for their next home. This consultant will dedicate time to get to know and understand the client, their requirements, and their budget before using their extensive reach and knowledge to source properties both on and off the market. Overall, Woodland’s key objective is to make sure it offers a first-class service and the only way this can be achieved is by its staff being fully committed and onboard in making sure the firm achieves this. “Our name and reputation is only as good as our people. Our property consultants are our most valuable asset, so we choose new recruits very carefully.” With a culture that attracts experienced professionals, Woodland is still committed to investing in its people and training them ‘the Woodland way’. The company’s property consultants continue training throughout their careers, so employees are always learning, and with this impressive culture, the majority of staff choose to stay at Woodland for many years. Recently, for its personal approach and commitment to excellence, Woodland received recognition in the Greater London Enterprise Awards and was named Best Independent Real Estate & Letting Agency 2023 – Redbridge. As news of this prestigious accolade sinks in, the future for Woodland is looking rosy with 2023 being business as usual whilst the property market settles. However, the firm is dedicated to continuing to uphold its exceptional reputation. “We realise that whether you’re selling or letting, you’re making a hugely important decision. You need people that are switched on and up to date with all the latest changes in regulations and the legal process. You need people you can trust.” Contact Details Company: Woodland Web Address: www.woodlandltd.co.uk
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