As marketing platforms and strategies evolve, they risk losing touch with the human element at their heart. At the end of the day, their audiences are people, so maintaining that personal, emotional touch is vital to effective communication. Rooster Punk is one agency going its own way, producing creative and organic storytelling, and serving as a bastion of human-first B2B marketing. Most Innovative Marketing Agency 2024 Rooster Punk is a B2B marketing agency specialising in storytelling which opts for a human focus as opposed to the product-led marketing strategies prevalent in the industry. The company strives to take B2B marketing to new and exciting places, exploring its known, data-driven elements while also bringing a personal touch to its work. It aims to truly connect with human audiences in a fresh, organic way. In all it does, the agency aims to evoke positive emotional reactions to brands and their missions, bucking industry trends of incremental, technologically led strategies. The 20-strong team of creative, technological, and strategic visionaries pools its expertise to take a story-first branding approach. It has a strong track record of generating engaging content, campaigns, ABM, and sales enablement with a story-first approach. In the company’s words, its people are “all fired up by the same purpose: to help humanise B2B marketing.” The agency’s services are organised into levels: organisational storytelling, in market storytelling, and tactical storytelling. At its fundamental tier, Rooster Punk creates narratives around a company’s purpose, its goals and aims, and from that generates impactful stories and visuals to convey a curated message. As this steps up in complexity, the team leverages data insights to generate valuable ABM and a strategy based around identifying and pursuing quality leads through a human approach. At its third and final tier, the company creates uniquely impactful brand films, videos, story-first content, and a suite of digital assets. “We can work incredibly fast to apply our skills and thinking to the tactical task of making you look good. From those last-minute presentations to those killer infographics and explainer videos. Where we add our own unique Rooster Punk value is using the power of story to make these tactical assets come to life in a more meaningful and compelling way.” Rooster Punk played a pivotal role in Allica Bank's first-ever marketing campaign, helping the bank establish its brand in a highly competitive market. Tasked with creating something bold and memorable, Rooster Punk developed the "Get your money hat on" concept, which turned Allica’s orange logo into a bowler hat—a symbol of traditional banking with a modern twist. This creative approach helped Allica break through the clutter of conventional banking ads, capturing the attention of small business owners across the UK. The campaign ran across multiple channels, generating a significant uplift in brand awareness and engagement, positioning Allica Bank as a strong challenger in the small business banking sector. However, placing humanity at the forefront of its marketing efforts is not solely a strategy for Rooster Punk. It’s also deeply tied in with the team’s goals and values. The agency is vocal about the benefits of doing right by stakeholders and adding real community value to a business’s overall strategy. It therefore offers content which makes meaningful positive impacts on the world alongside probono work for both social and environmental impact charities and businesses committed to making the world a better place. Rooster Punk stands for positive social change, the through-line theme which runs through its and its clients’ work. Rooster Punk's founders authored the groundbreaking book Humanizing B2B, which redefines the approach to businessto-business marketing. The book challenges traditional B2B marketing by advocating for a more human-centered approach, emphasizing storytelling, emotion, and creativity. Drawing from extensive experience working with major B2B brands, it offers practical insights and strategies for companies looking to build deeper, more meaningful connections with their audiences. The book has received widespread acclaim, with Joel Harrison, Cofounder and Editor-in-chief at B2B Marketing, praising it: "Paul Cash is the Jamie Oliver of B2B Marketing. His ideas, passion and enthusiasm are infectious. There is something tasty in this book for everyone. Go ahead and feed your soul." Humanizing B2B has become an essential resource for marketers aiming to move beyond transactional tactics and create more engaging, impactful campaigns. Rooster Punk is a prime example of a B2B marketing agency which serves clients faithfully according to its values. As a pioneer in the storytelling space, its campaigns are among a wave of the future as more agencies seek greater exposure and value addition with a human-first approach. For a fresh, organic strategy and brand image which speaks directly and powerfully to its audience, Rooster Punk is always ready to think creatively and put its clients out there in a way they’ve never been seen before. Contact: Paul Cash Company: Rooster Punk Web Address: www.roosterpunk.com
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