SME News Greater London Enterprise Awards 2024/ 36 Best Eco-Conscious Women’s Casual Fashion Manufacturer 2024 Following the rise of fast fashion, it is becoming increasingly harder to find high quality clothing that lasts. As fast fashion continues to be a significant UK trend in 2024, the more conscious consumers are desperately seeking alternatives that do not force them to choose between style, quality, and ethics. Enter S.A.M. Creations, a fashion manufacturer specialising in producing and manufacturing small to medium productions. Following the company’s recognition in the Greater London Enterprise Awards 2024, we take a closer look at both S.A.M. Creations and its own sustainable fashion brand, with specialist insights from Owner Katya Hadzhiyska. Founded in 2015, S.A.M. Creations is a leading fashion manufacturer that has quickly become renowned for its commitment to exceptional quality. Boasting the ability to produce the most intricate high-fashion garments, S.A.M. Creations is comprised of a team of young, passionate seamstresses possessing a wealth of industry experience and the skillset to prove it. Located in South East London, S.A.M. Creations also supports its local community by offering alteration services for their favourite pieces. That is not all, however, the ambitious company has also launched its own fashion brand, Kat & Rose. Through Kat & Rose, the team hope to promote sustainability within the fashion industry through a made-to-order production model. At their core, the team at S.A.M. Creations strives to elicit positive change across the fashion industry, through delivering high quality, handmade garments that are made in the most ethically conscious manner possible. The company carefully sources fabrics for its main collection, creatively utilising offcut fabrics otherwise destined for disposal to create unique, one-of-a-kind pieces. Moreover, S.A.M. Creations has launched its own upcycled line through Kat & Rose, a line designed to breathe new life into old clothes. Between its Upcycled line and its Remnants line, S.A.M. Creations is upholding its dedication to delivering sustainable fashion solutions. What truly makes S.A.M. Creations stand apart from its competitors is the company’s unwavering commitment to delivering exceptional quality. “This standard is only achievable through rigorous quality control and over 20 years of hard-earned experience,” Katya tells us. “We maintain strict recruitment processes, ensuring we hire only the most capable staff, as our trade demands high levels of skill, speed, and expertise. Mistakes can be costly, both financially and reputationally. We take immense pride in our staff and their capabilities, recognising that their proficiency is crucial to our continued success.” S.A.M. Creations is driven by a small, tightly knit team of professionals who share the same vision of achieving excellence. The company’s internal culture is powered by collaboration, continuous learning, and mutual respect. Employees are provided with ongoing training and development opportunities to ensure that they are equipped to offer the best possible services to clients at all times. The company’s high standards are set at the recruitment process, in which each candidate must pass a rigorous practical test to display their skillset. S.A.M. Creations seeks employees who possess a deep understanding of the craft, including the specific terms and technical skills necessary to deliver the quality that S.A.M. Creations is known for. Retaining a highly skilled team is imperative when navigating such a rapidly changing landscape as the fashion industry. Katya notes that the company has observed a concerning trend towards fast fashion consumption, a trend that has been further increased by the rising cost of living. More and more consumers are seeking out the cheapest options, with no consideration of how such products were manufactured. “However, London remains a hub for ecoconscious fashion, where sustainability and innovation are highly valued,” says Katya. “The city’s commitment to environmentally friendly practices and ethical production methods is evident in the popularity of sustainable fashion brands and upcycling initiatives.” Looking ahead, the company is eagerly anticipating its plans for expansion, having recently moved to a bigger facility. Katya tells us that there are plans for firmly establishing Kat & Rose on the map, through increasing brand awareness, expanding its product line, and enhancing its online presence. As for S.A.M. Creations, the company aims to acquire more specialised machines and take on additional work after settling into the new building. Ultimately, the company will continue to produce exceptional quality garments that promote sustainable fashion choices whilst on its journey to expansion. “While we are still learning and it is a process, we are committed to the journey and confident in our vision,” Katya tells us. “We look forward to a year filled with growth and success in both our manufacturing operations and our brand development.” Contact: Katya Hadzhiyska Company: S.A.M. Creations / Kat & Rose Web Address: https://www.katnrose.co.uk Ι https://samcreationsky.co.uk
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