SME News Greater London Enterprise Awards 2024/ 48 Best Leadership Team Development Coach 2024: Tracy Clark Tracy Clark is the namesake visionary behind Tracy Clark Coaching & Consulting, a business that itself focuses on empowering fellow visionaries to become effective leaders, challenge the norm, and drive significant ‘ROI’ (resilience, optimisation, and impact). Tracy’s passion lies in helping these founders to maximise their potential and lead with purpose, as despite many leaders being highly experienced in their respective fields, they struggle with the leadership aspects of the role, and this holds them back. Unlocking the best version of oneself is a process that begins with self-leadership. This is why Tracy Clark’s approach has evolved from traditional consulting into a comprehensive and transformative process entailing mindset, self-awareness, and leadership. Strategy and tactics are all well and good, but sustainable success is built from a solid foundation of personal growth, upgrading one’s selfnarrative, and this idea of self-leadership. By overhauling a negative self-narrative and overcoming self-imposed barriers, Tracy’s clients enter a new realm of performance, as something inside of them changes and they quickly become magnetic and inspirational leaders capable of achieving extraordinary things. This is then echoed in the performance of their teams, resulting in demonstrable increases in revenue and profit thereafter. Perhaps most importantly, Tracy’s approach also instils a newfound confidence and gravitas in leaders that stays with them indefinitely. Rather than carrying the burden of managing a business alone, Tracy’s signature method sees leaders feel supported by their teams, which often gives them a chance to do more of the things they love, such as spending time with their families. Tracy’s commitment to this can be seen through her shift from solely coaching CEOs to now coaching both CEOs and senior leadership teams. From increasing performance levels to ensuring alignment, a business’ entire culture is supercharged using this method of leveraging one another’s strengths. Shedding further insight into her unique thought process, Tracy tells us, “I see that the common approach to building a business is to focus on actions, skills, and strategies. Strategy, action, and tactics are important – I see them as being the trunk of the tree you’re growing – but a tree with a solid trunk and weak or non-existent roots will not last.” She continues, “then, when the winds of challenge and pressure come, the tree falls over.” This is why Tracy focuses on the roots, which begin with a leader and their leadership. Aside from her expertise, Tracy also relies on a series of core values that have remained steadfast and continue to play an instrumental role in the company’s direction and success. Spanning trust, transformation, curiosity, connection, and commitment, these five areas exhibit Tracy’s ethos, which revolves around building personal relationships with a client and then holding their hand through the process. Equally as important for Tracy is focusing on her own personal growth, as this ensures that excellence can be consistently delivered. “I am always learning, growing, and pushing myself out of my comfort zone so I can serve my clients with even more impact. I’ve built my own powerful models which my clients love and use a lot. They include models on indicators of success, playful leadership, and expanding founders’ zones of genius.” Things have not always been easy for Tracy, who found the shift from coaching on the side to doing it full time almost overwhelming, as she was initially struck by imposter syndrome. It was not long however before the true power of leadership upgrading began to hold, and by nourishing the roots of identity for herself, Tracy soon became able to provide similar results to others, something that she today excels in across London’s vibrant and dynamic business culture. Aiding Tracy is a small team of experts who match both her energy and values. As we celebrate Tracy Clark with this award, she is looking forward to a future of podcast appearances and working with even more CEOs and their teams. In closing, Tracy reflects, “my journey as a coach has been enriched by my own experiences, including leading teams, achieving an eight-figure exit, and receiving two Queen’s Awards. These experiences, combined with my continuous learning and passion for transformation, enable me to guide founders in becoming magnetic leaders.” Tracy continues, “by focusing on selfleadership and aligning with my core values, my clients not only achieve business success but also create lasting legacies and profound impacts. I am honoured to receive this award for leadership team development and look forward to continuing to support visionary founders on their journeys towards greatness.” Contact: Tracy Clark Company: Tracy Clark Coaching & Consulting Web Address: https://tracyclark.london
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