SME News Greater London Enterprise Awards 2024/ 8 When going through the daunting process of buying or selling a property, it is important to work alongside a real estate agency that you can trust. The home is a valuable asset, and it is realistic to feel reluctant towards placing the future of this asset into the hands of a less than reputable agency. Samuel Estates is a leading real estate agency in South West London, having built a reputation for delivering top-tier, reliable services. Following the agency’s recognition in the Greater London Enterprise Awards 2024, we spoke with Paul Ahearn, Director of Samuel Estates. Established in 2004 by Nicholas Samuel, Samuel Estates’ journey truly began in 2006 with the purchase of its first office in Abbey Mills, Colliers Wood SW19. The agency was built on the core values of integrity, honesty, passion, and service excellence, with the ambition to deliver the highest quality of service to its clientele. What once began as a single office has significantly evolved, with offices in Balham and Streatham and a team that spans over 25 professionals. Samuel Estates has leveraged this expansion to broaden both its service offerings and geographical reach, enabling the firm to support its clients in selling and buying property and those clients who have expanded their property portfolios in and around London. “Samuel Estates has grown into a reputable and dynamic independent estate agency with a diverse and knowledgeable team,” Paul tells us. “Our unwavering adherence to our core values has been instrumental in shaping our business, fostering client relationships, and ensuring sustained success in the competitive London property market.” As a full-service estate agency, Samuel Estates provides clients with residential lettings and property management services, supporting landlords and tenants with an array of services across London and North Surrey. The agency also provides residential sales services in the local areas surrounding its offices, offering tailored advice and support to vendors and buyers. What truly sets Samuel Estates apart from competitors is the agency’s unwavering commitment to delivering a highly personalised, professional, and proactive service to every client. Samuel Estates offers its clients local expertise, with a personal touch when managing properties. Possessing an unparalleled knowledge of the London property market, the team at Samuel Estates leverages this knowledge to offer tailored advice and support. Having local roots enables Samuel Estates to build strong relationships within the community, providing insights that larger corporate agencies might miss and ensuring that clients always find exactly what they are looking for. Furthermore, the fantastic team at Samuel Estates is incredibly diverse and multilingual. Able to collectively speak seven languages fluently, the team is well-equipped to effectively serve clients from diverse backgrounds and regions. As a result, Samuel Estates can understand and meet the needs of a global clientele, making its services further accessible and inclusive. Clients can be further accommodated due to Samuel Estates being an independent estate agency, which allows more flexibility, so that it can tailor its services to meet each client’s unique needs. “We pride ourselves on offering an exceptional customer experience,” Paul says. “Our team works collaboratively to exceed client expectations by listening attentively, providing accurate and practical advice, and being proactive in addressing their needs.” To maintain such ambitious standards of customer service, Samuel Estates deploys several strategies, including the continuous training and development of its team to ensure that they remain at the forefront of industry changes and best practices; implementing robust quality control measures; prioritising transparent and honest communication with clients to build trusting, long-term relationships; and maintaining a client-centric approach across all operations, regularly seeking feedback and making improvements based on client experience. Samuel Estates understands that the team and its internal culture is the foundation of its successes and has been the key to continually delivering the highest levels of service to clients. Each member of the team recognises that they play a crucial role in upholding the agency’s values; even as Samuel Estates has expanded over two decades, the agency has maintained a family-like atmosphere in which the team is united by its passion for property. Paul tells us that this family-like atmosphere, open communication, and mutual respect, help build great client relationships. This enhances Samuel Estates’ ability to effectively serve its clients, in alignment with the agency’s belief that a happy and motivated team is essential for delivering outstanding customer service. When it comes to recruiting new members for the team, Samuel Estates seeks individuals who will positively contribute to the team’s dynamic. Employees are expected to embody the agency’s brand image and values, connect with clients, understand their needs, and build trust. Whilst many technical skills can be taught by the agency’s ongoing training programmes, Samuel Estates opts to hire individuals possessing strong personal interpersonal skills and a passion for the property market. “Our recruitment strategy and internal culture directly reflects our brand image as a friendly, dynamic, and client-focused estate agency,” Paul tells us. “By hiring individuals who are passionate about property and committed to excellent customer service, we ensure that our team represents the best of what Samuel Estates stands for. This alignment between our team and our brand reinforces our reputation as a reliable, knowledgeable, and approachable estate agency.” In such an ever-evolving landscape as the real estate market, it is crucial that Samuel Estates Best Residential Real Estate Agency 2024 – South West London
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