Greater London Enterprise Awards 2025/ 18 Best FMCG Account Management Agency 2025 – UK Premium products and passionate startups can be quickly overlooked without the right networks or resources, which means that an exceptionally high number of emerging entities do not receive the attention they deserve. Plugin Brands exists to mitigate this climbing number, springboarding small brands into the spotlight and supporting their growth as they carve out market share. We heard more from Founder Charlie Knight below, as Plugin Brands features in the Greater London Enterprise Awards 2025. Plugin Brands is a London-based sales agency helping FMCG brands grow faster, smarter, and more effectively. It works across the full spectrum, from ambitious startups to global names, offering everything from fully outsourced sales functions to hands-on support for in-house teams. While its specialities lie within food and drink, Plugin Brands is fluent across multiple categories; whether launching a new product, managing national accounts, or opening new channels, its team brings the same sharp focus to every project it undertakes. “Around 75% of our clients are B Corp certified. These are brands that care about what they’re building and the kind of impact they’re making. That matters to us,” said Charlie. “We are proud to be part of their journey. Helping products that are better for people and the planet reach more hands – that’s not just good business, it’s meaningful work. And we don’t take that lightly.” CEO Charlie Knight founded Plugin Brands upon spotting a critical gap in the market: early-stage and scaling brands often had standout products but lacked the structure, strategy, and network to secure meaningful retail traction. He saw firsthand how difficult it was for growing brands, especially smaller ones, to build a capable sales function without exposing themselves to serious financial risk. He knew there had to be a smarter way to provide these brands with the sales muscle they deserved, without the risk of “betting” money they did not have. Charlie cut his teeth in the corporate world of international sales, working with some of the biggest names in FMCG before bringing that experience into a more agile, entrepreneurial setting. Drawing upon his background across both big-brand strategy and startup growth, Charlie has built something entirely unique: a flexible, expert sales team that plugs in at the right moment and scales within the business, demonstrating the blend of structure, pace, and instinct that runs through the company’s heart. “Over the past two years, we have built something unique,” Charlie told us. “We started as a consultancy offering fractional sales solutions to smaller brands who could not justify a full-time team. As demand grew, so did we. Today, we are an agency of seven based in Central London, developing the FMCG landscape every day. We’re proud of the impact we make, and we never get tired of seeing brilliant products reaching their full potential with our support behind the scenes.” Plugin Brands has certainly faced adversity on its journey, with its biggest challenge being market perception. Whilst operations such as finance, logistics, and social media are commonly outsourced across industries, outsourcing sales is not the default choice for most FMCG companies. For Plugin Brands, convincing leadership teams that sales can be done externally – and done well, at that – was no small task. It required significant education, consistency, and patience, as value had to be demonstrated, not shown. Obstacle has since turned into opportunity, however, as 60% of the company’s business came from inbound leads in 2025 alone - a strong signal that the conversation is shifting. Now, companies are realising that outsourced does not mean disconnected; with the right partner, it can mean streamlined, expert, and built for growth. This shift became one of Plugin Brands’ biggest advantages, forcing the team to refine its message, tighten its model, and focus on what it does best. Today, Plugin Brands stands as an established and successful company, with future plans to build upon its fast-growing momentum. Through 2025 and beyond, the team will be prioritising expansion with the introduction of Dive-in Agency, a TikTok shop that will showcase standout brands and provide FMCG brands and creators a smooth discovery to purchase ride; Plugin Ventures, an investment arm working with influential stakeholders to place strategic capital in the FMCG space; and Plugin Training, courses that blend startup spirit with corporate know-how to deliver sales training with a twist. “We’re proud to be in a full-throttle mindset and even prouder to be enjoying it as much as we are,” Charlie shared. “Looking ahead, we’re staying true to what matters: our buyers, our brands, our people. And we’ll keep building momentum where it counts – shaping the community, staying visible, and keeping the energy high.” Contact: Charlie Knight Company: Plugin Brands Web Address: www.pluginbrands.com
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