Greater London Enterprise Awards 2025/ 30 Best Sector Specialist SME Corporate Advisory Firm 2025 Every Founder’s journey is unique, characterised by bold decisions and unexpected turns. Scaling a business is never a linear process, and navigating these moments takes more than instinct; it takes insight, strategy, and the right partner. Prime Advantage Capital Partners is one such partner, helping visionary businesses unlock growth and lasting impact by breaking through barriers and scaling with confidence. Following Prime Advantage Capital Partners’ recent recognition in the Greater London Enterprise Awards 2025, we caught up with Managing Partner Greg Tufnell for more. Prime Advantage Capital Partners was founded in 2014, born from the realisation that the Founders of small- and medium-sized businesses very often lack the right support and quality of advice to succeed. Therefore, the firm was established to provide Founders with peer-to-peer advice, experience, and expertise from specialists in their sector, those who had themselves started and grown their own flourishing businesses. “Our original thesis was that SMEs and their founders in the Uk were not being well-served by traditional forms of advice nor by their investors, despite their claims to have the necessary expertise and ability to add value,” Greg explained. “Nor could these businesses and their founders afford the high costs of traditional, large corporate advisor firms. 12 years later, and our Prime Advantage Capital Partners thesis has been proven right – as we are still here.” Over the past decade, Prime Advantage Capital Partners has grown from its roots in the consumer and automotive sectors, now also operating across the climate, health and life sciences, and data and technology sectors. In 2019, it added a fundraising capability, building a highly curated network of close relationships across HNWIs, Family Offices, VC and PE firms, while also leveraging its global network of contacts and partners. The company is driven by a team of multidisciplinary industry experts and leaders who have each successfully started, grown, led, and exited their own businesses. They are not generalists, but instead individuals who have developed extensive personal experience in strategy development and transformation, business growth and expansion, capital raising and acquisitions, and succession planning and exists. Leveraging this expertise, Prime Advantage Capital Partners is perfectly positioned to bring Founders to success. “In a market that tends to split into consultancy or corporate finance, Prime Advantage Capital Partners brings both the ability to grow a business and to fund its growth,” said Greg. “Our partners are senior and proven experts in their sector, capable of bringing the detailed, handson drive that helps Founders survive and build their business. Their experience and expertise have been collected over years of running their own business, forming a playbook by which our partners work in favour of a one-size-fits all, textbook approach.” Ultimately, Prime Advantage Capital Partners’ focus is on the Founder, and helping them to succeed as Founders on their journey by inspiring growth, adding value, and creating wealth. This journey often begins with the firm providing advisory or mentoring support, which then evolves into a range of strategic contributions – including funding for growth. Throughout this process, Prime Advantage Capital Partners may be invited to take on roles such as Board Advisor or Non-Executive Director and is frequently asked to remain involved beyond the initial funding round, often contributing to subsequent stages of development. The firm’s partners work exclusively with the Founder and, where appropriate, their senior leadership team, ensuring continuity and alignment. With the Founder’s success as its central goal, Prime Advantage Capital Partners’ approach is deliberately non-transactional. This philosophy has proven particularly effective when working with Female Founders – an area where the firm has built strong relationships, supported by the fact that half of its partners are women. In fact, more than 40% of the investment the company raised in 2024 was directed to female-founded businesses. This commitment to Founder-first relationships – especially with underrepresented entrepreneurs – continues to shape the future of Prime Advantage Capital Partners. Looking to the future, Greg informed us: “2025 and beyond is set to be a very exciting period. Prime Advantage Capital Partners will be launching its own angel investor network and platform in September. We are also adding other service lines, such as sourcing Investing Directors to invest and work alongside early-stage Founders, plus exploring appointing new Partners in the U.S.” These developments reflect Prime Advantage Capital Partners’ ongoing mission: to empower Founders at every stage of their journey. This has been the firm’s purpose since its very beginning and has driven its team of partners to deliver advisory and strategic services that are nothing less than exceptional, earning Prime Advantage Capital Partners the well-deserved recognition as the Best Sector Specialist SME Corporate Advisory Firm 2025. Contact: Greg Tufnell Email: [email protected] Company: Prime Advantage Capital Partners Web Address: www.pa-capitalpartners.com
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