Percent for Good: Redefining Giving for a New Era As social responsibility rises on the agenda, traditional donations have fallen — yet the appetite for measurable impact has never been greater. Percent for Good, a UK-registered charity, is reshaping philanthropy to make giving simple, strategic, and powerfully effective. Recognised in the Greater London Enterprise Awards 2025, it offers a new model for charitable giving: easy to adopt, trusted in execution, and transformational in impact. ________________________________________ A Clear Mission The idea is refreshingly simple: Inspire people to commit just 1% of their income to causes that matter. For individuals, this is a modest pledge with significant impact; for companies, it is a opportunity to align staff, values, and culture with a broader social purpose. Founder Mark Lyttleton explains: “We want to change the culture around philanthropy — shifting it from occasional generosity to a consistent, high-trust habit embedded in daily life. By curating where donations go, we remove complexity and ensure every contribution makes the greatest possible difference.” ________________________________________ The Innovation: Thematic Cause Portfolios At the heart of Percent for Good lies its flagship innovation: Thematic Cause Portfolios. These are expertly curated groups of small and mid-sized UK charities, chosen for their transparency, effectiveness, and ability to deliver measurable results. Donors select one, or several, portfolios aligned with their values with the confidence and trust that due diligence has been done. Charities gain visibility, stability, and funding without the burden of endless fundraising. Current portfolios include: • Nature & the Environment – tackling climate change and restoring ecosystems. • Health & Wellbeing – supporting mental and physical resilience. • Education & Arts – opening doors to creativity and learning. • Social Mobility – addressing inequality of opportunity. • Cost of Living Crisis – providing urgent relief. • Women & Girls – advancing equality, opportunity, and safety. This portfolio model mirrors the precision of investment management — focusing resources, diversifying impact, and ensuring every pound works harder. ________________________________________ Accessible for Individuals Through its website, individual donors can make one-off or regular contributions to the portfolio of their choice with confidence. The model removes the overwhelm of charity selection and guarantees funds reach organisations that deliver genuine, measurable change. This simplicity appeals particularly to busy professionals who want their giving to be effective without requiring hours of research. A small percentage of income becomes a structured, impactful commitment – philanthropy reimagined for modern life. ________________________________________ Powerful for Companies For companies, Percent for Good is more than a giving platform, it is a culture-building tool. By integrating Payroll Giving into benefits packages, firms can make charitable contributions effortless for staff, while also boosting engagement and employee retention. Matched giving, volunteering, and tailored internal communications add further depth, creating alignment between employees and organisational purpose. With partnerships already in place with the UK’s largest payroll providers, implementation is seamless and growing interest from financial services and other industries shows strong appetite for this model. The benefits are clear: improved CSR credentials, a stronger employer brand, and a workforce motivated by meaningful impact. ________________________________________ A Lean, Focused Model Percent for Good is led by Sianne Haldane, a recognised expert in philanthropy and charitable giving, and operates with the discipline of a professional services firm – lean, agile and outcome-driven. Every element – from charity selection to corporate engagement – is designed for efficiency and transparency, ensuring resources go directly to charities delivering real results. ________________________________________ Looking Ahead The coming months will be a pivotal period as Percent for Good expands its network of donors, scales its Cause Portfolios, and deepens corporate partnerships. The ambition is clear: to become the UK’s go-to platform for accessible, intelligent giving. As Mark reflects: “We are still early in our journey, but the opportunity is vast. Even a small shift in donor behaviour — from 0.2% to 1% of income among the UK’s top earners — would release enormous resources for the charitable sector. Our mission is to make that shift simple, trusted, and inspiring. Giving just 1% has the power to change everything.” ________________________________________ A Call to Action Whether you are an individual donor seeking a smarter way to give, or a company looking to embed philanthropy into your culture, Percent for Good makes giving effortless and transformational. Explore the portfolios or discuss corporate partnerships at www.percentforgood.org. "We make a living by what we get, we make a life by what we give.” Winston Churchill Contact: Mark Lyttleton Company: Percent for Good Email: [email protected] Most Innovative Fundraising Charity of the Year 2025
RkJQdWJsaXNoZXIy MTUyMDQwMA==