Greater London Enterprise Awards 2026/ 6 Shaping the future of coaching and broadcast, SmartCart Technologies has revolutionised the world of sports through innovative, touchscreen solutions that allow for real-time telestration, instant streaming, and video feedback. With a strong track record in designing, developing, and manufacturing innovative analysis solutions, SmartCart Technologies has become a brand name known by major sporting events worldwide, including The Ashes, Wimbledon, Premier League, Champions League, Formula 1, and NFL International Games. We took a closer look at SmartCart Technologies below, as the company earns applause in the Greater London Enterprise Awards 2026. SmartCart Technologies specialises in creating advanced sports broadcast solutions that enhance the on-field experience for fans and players alike with clear, automatic feedback. The company undertakes the design, development, manufacturing, marketing, supply, and lifetime product support of innovative technical solutions that are hand-built in alignment with each customer’s specific requirements. This groundbreaking service is steered by Gilbert Cowie, a technical specialist boasting extensive experience in broadcast news and sports. A natural-born innovator, Gilbert is also the brilliant mind responsible for bringing a new dimension to outside broadcast sports for the viewing fans, devising a product that would create the opportunity to interview players and interact with them via video at events. Developed by Gilbert, SkyPad was the first ultrabright daylight touchscreen system developed for live broadcast coverage and analysis. The product was launched at Formula 1 in Austin, Texas, winning adoption by Formula 1 management. Furthermore, SkyPad also secured an exclusive contract for Sky Sports UK for use in the pits. This was followed by the SkyCart, the first self-powered, mobile, ultra-bright touchscreen system that can be used in all weathers. The SkyCart became the world’s first tier one golf broadcast mobile touchscreen system for Sky Sports USA, and the first cricket mobile touchscreen system for Sky Sports UK and Australia. The product is still used at all premier league stadiums, as well as the Allianz Stadium Twickenham. Gilbert made significant strides in furthering Sky Sports’ competitive position in the field of live on-screen analysis. Recognised for pioneering, designing, and managing the broadcast implementation of touchscreen technology across Sky Sports’ applications, Gilbert has received two Sky awards and one nomination for his contributions. His systems have been used live across many Tier One sports broadcasts such as F1, PGA, Premier League, Champions League, the Australian Ashes, and more. Following a successful career at Sky, Gilbert went on to establish SmartCart Technologies in 2015, with the vision of designing, manufacturing, selling, and leasing his own brand of sports technology. He leverages his unrivalled knowledge and expertise to deliver effective and compelling interactive visual communications at the highest level, generating greater fan and team engagement for clients across sporting sectors. Today, SmartCart Technologies stands as a leading player in its field, boasting systems that have been adopted with great enthusiasm by Tier 1 broadcast and sports clients. Its products consistently land as frontrunning solutions in both research and demonstrations, earning the trust of knowledgeable and discerning clients who perform due diligence before selecting products, as well as seasoned sports experts who consult with one another as to which product will best meet their needs. SmartCart Technologies offers SmartCart SVX, a purpose-built, pitch-side broadcast platform that delivers bright, interactive replays and analysis. SmartCart SVX is a turnkey solution that integrates with all major broadcast graphics platforms, including Vizrt, Chyronhego, RT software, and FingerWorks. Adaptable to any client’s specific requirements, the SmartCart SVX enables clearer storytelling, stronger fan engagement, and more dynamic on-field representation. The SmartCart SVX is the first mobile touchscreen system in the USA to be used by broadcaster CBS Sports on PGA Tour golf coverage for five seasons on every tournament, with interviews with worldfamous players and player analysis by Amanda Balionis. This attracted blue chip sponsors who advertised with physical logos on the lower half of the cart, bringing significant revenue for CBS Sports. When COVID-19 struck, all sports gatherings were barred, and broadcasting was halted around the world. Subsequent cutbacks saw the SmartCart Technologies team faced with rethinking where else its visual communication system could be otherwise applied. Just as expert football pundits utilised the system for communicating, explaining, and illustrating various aspects of a match, there seemed to be an untapped area to explore the possibilities for clubs and coaches, who were still gathering around laptops on the pitch. CoachCart was born to solve this industry-wide demand for a way to deliver effective, critical coaching directly on the training ground. The system delivers instant, on-pitch video feedback with a bright, touch-enabled display that is entirely mobile, software-agnostic, and built for real-time clarity. CoachCart can be used for club-wide training sessions or for Most Innovative Sports Broadcast Technology Company 2026
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