Based in Manchester, The Loyalty Co. is an independent, forward thinking digital platform agency with a focus on loyalty platforms. We find out more from Andrew Redfern in the wake of the firm being recognised in the IT Awards 2023. Most Innovative Digital Loyalty Platform Development Agency 2023 The Loyalty Co. (TLC) offers a range of technological services for businesses to thrive by providing customer loyalty services, online ordering platforms, website design and bespoke mobile apps. The dedicated team has a combined knowledge of more than 25 years in the technological industries and are experts in their field. Since its creation in 2019, the needs of TLC’s clients have grown, and the firm has ensured that it grew with them. “Being the problem solvers we are, we re-imagined our business and moved our focus toward creating bespoke apps and innovative website design,” explains Andrew Redfern, the firm’s Key Account Director. “This has, over the past few years, now moved us on to a full stack digital marketing business. From IT solutions and connectivity to digital marketing, content creations, and a suite of reporting and data services.” Andrew has managed teams across all areas of business from sales and marketing to quality control and customer services. He is passionate about understanding his clients’ needs and has a keen eye for detail when it comes to problem-solving. For the past few years, Andrew has focused on his passion for marketing and technology, aligning them perfectly to build strong relationships between TLC and its prospects, clients, and partners. He can help quickly assess where TLC can be of most benefit to a business and set in motion the strategies TLC use to transform brands digitally. TLC’s key focus is offering clients a onestop-shop in regards to services and project management, especially in regards to everything hospitality. Its products and services are all bespoke and designed from scratch to achieve set goals and be as efficient as possible. With a proven track record with leading UK brands, TLC has formed partnerships with big names such as The Ivy Collection, Gino D’Acampo hotels and leisure, Individual Restaurants Company, Henry Lloyd, and many more. And rarely saying “no” unless the task is outside of its skill base has lead the firm to develop steadfast relationships and customers that are as loyal as their own clients using TLC’s platforms. “Our ability to flex and react to our clients’ needs mean that our solutions are unique,” elaborates Andrew, telling us a little more about the firm’s USPs. “Our ability to integrate to large numbers of data points and other software has allowed businesses to see end to end user journeys for the first time. The priceless data and analytics that comes with that level of visibility helps to improve our services and products month on month.” TLC has grown rapidly over the past few years, tripling its staff base and moving into a larger permanent office space. Andrew knows that with growth and a new staff influx, wellbeing and culture is key, therefore the company has a dedicated wellbeing team made up of staff from different departments. “The company culture is one of strong bonds, collectiveness, and an open forum,” he states. “With regular questionnaires, away days, and the usual office wellbeing perks, staff feel valued from the day they start. “ The key qualities and skills that TLC looks when onboarding new employees include creativity coupled with a strong passion to better themselves, so that as the company continues to grow the team members all grow with it. Being a tech business, keeping on top of all updates and development within the industry is absolutely critical and team members re encouraged to explain the products and services in real life scenarios relating to the area of business they are working on, be this how a change in user journey on a booking system improves efficiency, or how a new social media campaign will increase sales of a high margin dish. As online bookings and loyalty applications are becoming very popular in the hospitality industry, these systems need to constantly evolve and be user-friendly. TLC’s UX/UI specialists liaise with its clients regularly to ensure that any productivity or cost changes do not harm the customer value of the products. Recently, TLC gained recognition in this year’s IT Awards and was bestowed with the title of Most Innovative Digital Loyalty Platform Development Agency 2023. As the future calls, The Loyalty Co. is expecting to expand its portfolio of clients, improve on its existing services, and also expand its into new areas such as food, beverage and retail sites where its integration abilities are second to none. Contact: Andrew Redfern Company: The Loyalty Co. Web Address: www.theloyaltyco.app We’re TLC. a Digital Platform Agency Known for bespoke apps, loyalty platforms & website design.
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