As the leading liquid collagen company in the UK, Reverse Life knows more than a thing or two about generating traffic to its website. Since being founded during the lockdown of 2020 by Chris Niebel and Mark Shephard, the company has sold in excess of 19 million units of its original high strength collagen – making it the UK’s leading supplement – and achieved more than £15 million in sales alone. All of this has been attained through organic growth and zero external investment, leading the company to be on the receiving end of a number of beauty and e-commerce awards. Best Website Traffic Generators 2024 From the most humble of origins, Reverse Life has grown into a national empire. Beginning with just one product, this being Reverse Life’s Original Collagen – a berryflavoured drink brimming with hydrolysed marine collagen, hyaluronic acid, biotin, and vitamin C – the company’s range has today extended to include a number of innovative skincare products and leading liquid collagen supplements. Across the approximately 100,000 people who rely on Reverse Life’s products for their health and wellbeing needs, the company has earned more than 14,000 Trustpilot reviews. The vast majority of these have been five-star, underpinning both the exceptional quality and unrivalled effectiveness of both these products themselves and the business’ wider mission. As the company’s own Laura Osborne puts it, “Reverse Life isn’t just about providing products; it’s about enhancing lives, promoting wellbeing, and protecting our planet.” By focusing on carbon neutral deliveries, as well as ensuring that its bottles, caps, and cardboard packaging are all recyclable at home, Reverse Life stands as a beacon of sustainable practice in a business environment where this is not always the case. “We source our marine collagen from sustainably farmed freshwater fish and employ a cradle-to-gate process to substantially reduce our carbon footprint”, adds Laura, which further solidifies the company’s dedication to operating ethically across the health and beauty sector. In a just world, these elements alone would be enough to position Reverse Life as an industry leader, but in a diverse and competitive landscape such as this, it takes much more than great products and textbook morals to get ahead. Reverse Life is well aware of this, and thus prioritises forming robust connections with its clients to drive traffic to its website, a feat which is being celebrated for this award. Multiple touchpoints are used to see that this is the case, from the company’s remarkable customer service team to sending personalised emails. Moreover, initiatives such as the company’s VIP Facebook group see its clients brought together, inspiring a sense of community in the process. A safe and accepting space, this online platform sees clients share their experiences with the products and deepen their connection with the brand. Then, for the younger demographic, Reverse Life utilises the likes of Instagram and TikTok, running live sessions that afford real-time value and unique insight for existing and prospective customers alike. This all contributes to a business environment that is equal parts creative and results-focused, a fitting metaphor for the wider brand itself. “We spend a lot of time analysing our customer data and their journey to ensure we maximise not only our results, but their experience of dealing with us”, says Co-Founder Chris Neibel. This understanding is essential when it comes to nurturing lasting success and driving website traffic, and with AI only broadening these possibilities, Reverse Life has been quick to embrace it so as to stay ahead of the curve. Aside from this, hitting such high numbers on its website is something that can be directly attributed to the company’s robust IT systems, including a CRM programme that has proven instrumental in it both realising its vision and experiencing subsequent growth. Leveraging these online capabilities further, Reverse Life has even allowed for a number of new purchasing methods, including a subscription model, which sees customers able to control the frequency of their orders and better manage their spending. Finally, with a number of new products, retail partnerships, and global expansion plans in the pipeline over the next few years, the future is promising for this holistic wellness company. Having come an incredibly long way since setting up shop in the most difficult of circumstances, Reverse Life’s success is a testament to both the power of its exceptional collagen products and a strong understanding and leveraging of IT solutions. For this winning combination, it is more than deserving of this award. Contact: Laura Osborne Company: Reverse Life Web Address: https://reverselife.co.uk
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