Based in Lancashire, Fertile Frog Ltd is a creatively-diverse agency specialising in SEO, digital media, design, and automated systems. Because these kinds of advanced marketing technologies have historically been out of reach for many smaller companies, Fertile Frog has democratised the industry, delivering accessible, enterprise-level digital marketing at an affordable price for SMEs. On the back of the company featuring in our IT Awards 2025, we caught up with Jennifer Hayward, its national sales and marketing executive, for more. Best Full-Service Digital Agency 2025 – North West England & Client Service Excellence Award 2025 Every day, businesses from across Lancashire, the North West, the UK, and beyond are supported in achieving their visions by Fertile Frog, an agency whose name and whose services they are not likely to soon forget. The agency’s mission is simple: to transform the way local businesses compete online by providing them with the same tools and strategies that were previously kept for larger organisations – all whilst delivering personal service and a level of attention to detail that only a local agency can provide. As touched on in the beginning, one of Fertile Frog’s primary areas of expertise is SEO, with its empowering platform helping clients to improve how they rank on search engines in as successful and straightforward a way as possible. Where many agencies approach SEO as a black box model, meaning that its processes are not shared with the user, Fertile Frog’s pioneering system delivers the tools to help clients build quality backlinks, implement critical SEO optimisation, and monitor and manage their real-time ranking. Tools such as SEO not only help companies make data-driven decisions about the online presence of their business, but they also put the power back in their hands. This is a common theme across the company’s portfolio and can be seen further through its proprietary customer-nurturing automation system, a tool which integrates seamlessly into client websites via a series of sophisticated features and cutting-edge tools. From strategically delivering personalised content through email and SMS to adapting based on end-user behaviour – resulting in bespoke customer journeys – this automated platform is constantly learning and refining its processes on an ongoing basis, helping clients to both maximise engagement and boost their conversion rates. As well as this, the system prioritises the consistency of a brand’s presence as it makes decisions and also ensures that crucial customer conversion touchpoints are hit, leading to optimal outcomes. These outcomes can be seen through the measurable results the company boasts across its full-service approach, with clients experiencing an average ranking improvement of 37% three months on from adopting these services, as well as a 42% increase in conversion rates due to the automation-nurturing platform discussed above. These figures are complemented by significant cost savings as well as improved customer satisfaction. Adding to the inherent quality of these solutions is the fact that no other design agency in the region offers a combination quite like this – blending client-empowered SEO with sophisticated marketing automation to truly transform smaller enterprises. In a similar vein, Fertile Frog keeping all of its technology development in-house has resulted in it being able to keep its prices low, all whilst positioning itself as a frontrunner. “This award validates our belief that advanced digital marketing technology shouldn’t be reserved for large corporations. Our clients don’t just get better results – they understand how and why they’re achieving them, which creates lasting value for their businesses.” Equally as paramount in the company’s success has been its commitment to outstanding service, something reflected in the second of the two titles it has received: our Client Service Excellence Award 2025. This recognition highlights the company’s dedication to transparent communication, education and empowerment, fostering long-term relationships, and continuing to deliver responsive support and a resultsdriven method. All of these are things Fertile Frog is planning to continue to work on as we move through the rest of 2025 and beyond, something Jennifer told us more about: “Looking ahead, we’re excited to continue pushing the boundaries of what’s possible in digital marketing whilst maintaining the personal touch that sets us apart from larger agencies.” Fertile Frog will explore this through initiatives including expanding its platform capabilities and supporting local business transformations, all set against a backdrop of innovation. Recognised with a duo of fitting awards in this programme, Fertile Frog Ltd is one of those agencies that lets its work do the talking. To view some examples of its work, or to explore its full range of services in more detail, simply visit the website below. Contact: Jennifer Hayward Company: Fertile Frog Ltd Web Address: https://www.fertilefrog.com/ Fertile Frog Ltd
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