IT Awards 2026

Helping travellers around the world to discover the joy of travelling by car, DiscoverCars.com is the goto international car rental comparison platform for tens of millions of people each year. Its customers are connected with more than 1,000 trusted suppliers in over 52,000 locations and 164 countries, which is the start of a seamless vehicle rental experience where booking is made clear, effortless, and enjoyable. DiscoverCars.com’s own Marina Druganova, Marketing Project Manager, was on hand to tell us more. Best Car Rental Comparison Platform 2026 & Technology Advancement Excellence Award 2026 Based in Latvia, DiscoverCars.com is the world’s most-visited car rental comparison website (according to latest Similarweb data), and a leader in online car rental bookings in so many ways. The platform combines rental deals from many companies to make sure that the customer can choose the best vehicle for their trip. Having all mandatory fees included in the quoted price is compulsory by their own ethical choice, so there are no surprises upon arrival. Underpinning this is a 24/7, multilingual customer service team, free cancellation, and information its customers can trust. Industry acclaim has followed as a result, with some providers even recognising DiscoverCars. com as the world’s leading car rental booking website. One of the most fitting honours the platform has received is being featured on the Financial Times’ list of fastest-growing companies in Europe for two consecutive years running and the fourth time in total since 2020. Between 2021 and 2024, the platform had an absolute growth rate of almost 160%, demonstrating the value it adds for users in today’s digital world. As Marina explained: “Customers want to book smart, yet fast.” This is why DiscoverCars.com looks to blend transparency with simplicity, something that starts with building a marketleading product and celebrating creativity, open-mindedness, and trust. The latter of these is particularly important for the team here, and DiscoverCars.com’s focus on trust is seen through the more than 267,000 reviews it has on Trustpilot, adding up to an ‘excellent’ score of 4.6/5. The number of reviews it receives continues to grow, as does its team of almost 300. Made up of 45 different nationalities, which is staggering for a team of this size, people of various backgrounds and cultures make up DiscoverCars.com, which has connected them all through a values-driven culture and an enjoyable work environment. In the last three months alone, more than 30 new members have joined its customer service team and seven new colleagues have started in engineering, highlighting its constant evolution. Whilst the team here mainly serve the travel industry, their work deserves recognition in the realm of IT thanks to their platform serving as a combination of ideas and IT solutions delivered in a structured and attractive way through the DiscoverCars.com website. As well as supplying customers anywhere in the world, this platform also helps create jobs in Latvia’s IT sector, and allows DiscoverCars.com to drive innovation. A fitting example of this was the successful DiscoverCars.com AI Hackathon it held at the beginning of the year. As shared, “the purpose was to accelerate AI adoption and innovation across DiscoverCars.com by giving everyone – from Product and Engineering to Customer Support, Marketing, and Commercial – a hands-on opportunity to build practical AIpowered solutions that solve real business or customer problems. This was a massive event, real-world opportunity to explore how AI can help work smarter, faster, and more effectively across the teams.” Also in the realm of IT, the in-house SEO growth DiscoverCars.com has experienced has fuelled its wider growth, expanding its online presence and credibility, generating ideas and putting them in action, and developing its existing processes. Demonstrating its strengths in this environment, DiscoverCars.com’s SEO Growth Team also made it to the final of this year’s European Search Awards, competing in the Best In-House Team category. It is thanks to this team that the site consistently ranks first amongst similar rental platforms. “According to Similarweb data, DiscoverCars.com had 3.4M monthly visits in April 2026, and this marks the third month in a row that we have led the category.” With its claims being backed up by the data, it is clear that DiscoverCars.com is one of the leading international car rental comparison platforms operating today, not only in number of users, but also when it comes to advancing technology in the region and beyond. Every member of the team here is aligned with the aim of being the best, and with Discover.com also being an example of transformational leadership, the company behind the platform is building a brighter future for its diverse team, only adding to its premier status. More on world’s number one car rental comparison and booking site can be found by visiting the web address below. Company: DiscoverCars.com Web Address: https://www.discovercars.com/

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