Legal Awards 2020

18 | SME NEWS - Legal Awards 2020 Mar20124 Operating as a niche business law firm that serves SMEs and individuals across Bedfordshire and London, Pure Business Law (PBL) specialises in the areas of company, business, employment, and commercial property law. Navigating the world of commercial business law can, at times, be confusing and hard. PBL simplifies it, and delivers superior, customer centric, and cost-effective solutions to its clients. Leveraging its client relationships, business knowledge, and legal expertise, PBL is a dynamic and vibrant law firm at work in the East of England today. Resolutely focused on continually supporting clients on their individual journeys by providing expert solutions and advice that are always in their best interests, the team at PBL have proven time and time again that they are highly knowledgeable, and able to apply it properly. Since being founded in 2017 by Eve Jarrett, an experienced company commercial lawyer, the firm has wholly committed itself to becoming a leading business law firm for SMEs, known in equal parts for both its business and legal expertise. Offering sound, clear, and commercial legal advice to start-ups, entrepreneurs, businesses, employers, and senior executives, PBL’s advice is fast-working, hard-nosed, and cost-effective for maximum effect. Businesses of all shapes and sizes can struggle with issues arising from every corner of the commercial world, and being prepared for all of them is almost impossible. However, what PBL offers more than anything else is the ability to put in place the right legal structures to identify and mitigate risk, reduce time and costs, and resolve any issues that may arise along the way, thereby assisting the achievement of short and long-term strategic goals. Serving dynamic business owners and individuals with a vision for the future, PBL ensures they all have reliable access to affordable legal support from professionals who understand how to run a business. The values that underpin the work at PBL can be easily summed up in the acronym, WHAM. Acting as a unique and memorable acronym, employees and clients alike can run through them almost as a checklist for every interaction. Firstly, the team outline What is best for the client Best Boutique Commercial Law Firm 2020 - East England is best for PBL. Then comes Honesty, offering clear and regular feedback that is best for everyone involved. Thirdly, Always being assured in what is said and done is vital for continued conviction in the service. Finally, Making the clients’ goals their own is what makes PBL exceptional. Together, those four points make up WHAM, and encapsulate the values of PBL’s service to clients. In terms of a service delivery model, PBL operates using a four- step framework: engage, establish, deliver, conclude. “Engaging” is the first touchpoint with a client, where the team at PBL works to understand the exact needs and requirements of the client. Processes executed optimally at the beginning of a case allow for a far smoother client experience, especially when it comes to eliciting all the relevant and required information from the Client. Doing both well allows PBL to excel in improving client satisfaction and enhances the chance of a favourable outcome. Secondly, “Establishing”. This phase determines whether or not the client has provided all the information and met the criteria for work to be started on their case. This also includes on-boarding activities such as the setting up of accounts and providing access to client servicing channels. “Delivery” comes next, and focuses on the provision of timely, quality legal services to the client with professional excellence in accordance with their requirements and based around their needs. If the engagement and establishing phases have been completed optimally, the actual legal service procurement will be nothing short of exceptional. Finally, “Concluding” the client-firm relationship comes after the successful resolution of a matter. There comes a summary of risks mitigated for the client, and each go their separate ways with a successful case under their belt. PBL strives for excellence in everything that it does, from initial engagement to conclusion. However, there are challenges to be faced in the legal sector. The way that legal services are being delivered is fast changing due to technological advances and business model innovation. Clients are now more focused on working with lawyers who are dedicated to providing cost-effective and innovative legal solutions. Law firms of the future will undoubtedly be different, and PBL is no exception to that rule. There will be teams of lawyers, legal technologists, project managers and legal engineers all working together to provide a service to clients. PBL has embarked upon its own innovative journey, watching closely the emergence of artificial intelligence and its potential to help lawyers deliver more efficient and timely services to clients in the future. PBL is a brilliant example of how to run a law firm that exists purely to serve the interests of its clients. A shining example of legal excellence, this budding law firm is fully deserving of its every success, whether it be past, present, or future. Company: Pure Business Law Contact: Eve Jarrett Website: www.purebusinesslaw.com Pure Business Law