29 | Managing Director of the Year Awards 2022 an experienced businesswoman and journalist. Prior to her role at Keystone Communications, Tracey spent many years working as an editor of the reputable Building Services & Environmental Engineer (BSEE) and Electrical Wholesaler (EW) magazines. Subsequently, within her current role, Tracey utilises many of the contacts she obtained during her time as an editor. Keystone Communications’ work for clients often appears within such magazines, gaining significant traction thanks to Tracey’s expertise. As the Managing Director, Tracey has transformed the company into a nationally successful institution. Therefore, there is no one better to receive the title Most Innovative PR MD 2022. Contact: Tracey Rushton-Thorpe Company: Keystone Communications Ltd Web Address: https://keystonecomms.co.uk/ Keystone Communications Ltd is a highly prestigious company that helps clients boost their platforms through effective marketing and PR strategies. Led by Tracey Rushton-Thorpe, Managing Director, the company benefits greatly from her journalistic, marketing, and industry-based expertise. Built upon three decades of industry experience, Keystone Communications Ltd is a full-service B2B public relations, marketing, and events consultancy. Specialising in the building services and electrical sectors, Keystone Communications supplies its clients with a wellrounded Marketing and Communications Strategy in order to offer bespoke solutions that target the individual client’s goals. In essence, the company understands that one size does not fit all. Keystone Communications is devoted to bolstering its clients’ brands via thought leadership – the expression of ideas that display expertise and ingenuity within a field. This is, of course, a vital element within B2B marketing strategies. As such, Keystone Communications works closely with its clients to cultivate a solution that possesses a deep understanding of the clients’ businesses, products, and accomplishments. In addition, Keystone Communications endeavours to identify the clients’ audiences and stakeholders. These elements form the building blocks upon which Keystone Communications can build an effective and ultimately successful PR and marketing strategy. Within these strategies, Keystone Communications supplies a varied collection of services. From organising press events to developing engaging social media content, the company provides each client with a bespoke package, featuring a supply of services that best fit the client’s goal. However, even when the strategy is implemented, Keystone Communications will regularly revaluate the services provided in order to ensure that it continues to meet its clients’ needs as a business over time. Consequently, Keystone Communications has attracted a large and loyal clientele. One of its clients used the company to promote its services at a trade exhibition where Keystone Communications was enlisted to capitalise upon its team’s journalistic expertise and conduct interviews with the client’s in-house experts and Most Innovative PR MD 2022: Tracey Rushton-Thorpe others present at the exhibition. Additionally, Keystone Communications supplied frontof-camera introductions and posed thoughtprovoking questions to the client team and exhibition visitors for a post event video. Supporting the company is a highly-skilled team that boasts a great amount of experience within the industry. Journalistic backgrounds are prevalent within the company, with many of its team members offering exceptional written and verbal communication skills. Indeed, the team, over the years, have played a critical role in Keystone Communications’ success. They are friendly, talented, and passionate about what they do. Furthermore, through striving to provide a wholly client-centric service, the team have delivered results which often exceeds the expectations of the clients. Heading the team is Tracey Rushton-Thorpe, Mar22748
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