SME News - Managing Director of the Year Awards 2024/ 32 Best Electrical Wholesaler MD 2024 (NW England): Marc Redfern Since being founded in 2019, Service Electrical Distributors Ltd, or SED, has evolved from a simple idea into Merseyside’s fastest growing electrical wholesaler. There right from the very beginning, SED’s Managing Director Marc Redfern sits atop of more than two decades of experience in the electrical wholesale space, experience he continues to leverage to take the company from strength to strength. Under Marc’s guidance, SED radiates its core values, which include the likes of striving for 100% client retention and seeking to be a leader in its field. We catch up with Marc to find out more. Multidisciplined electrical wholesaler Service Electrical Distributors got its start when a certain industry expert by the name of Marc Redfern made the decision to leave his current job and instead offer a comprehensive electrical products service. In the five years since that significant day, what initially started out as a one-man operation has undergone rapid expansion, something that can be attributed to the unwavering commitment of both the quality of its products and the strength of its service. Whilst many things have changed from the beginning to today, one of the most striking constants has been the company’s persistence concerning it building strong relationships with its customers. The strength of these relationships is grounded in a few distinguishing elements, such as transparency and a strict adherence to timescales and budgets, with factors like these ensuring that SED’s customers will return to it time and again for all of their electrical product and service needs. Aside from just its customer commitment, SED’s journey so far has been equally defined by the fortification of its team, which today is comprised of a diverse group of dedicated and talented individuals that are responsible for upholding the company’s high standards. In fact, it is as a direct result of the strength of its staff that SED is able to boast such mottos as, “service by name, service by nature”, and “our service is our salesman”, both of which exemplify the innate quality present across Merseyside’s premier electrical wholesaler. Defining exactly what it is that makes SED so special, Managing Director Marc Redfern tells us, “there is a family culture within the business. Everybody knows their job roles and what is expected of them.” He continues, “we also hold weekly meetings with managers who then feed any relevant information on to staff, including what is required of them in the coming week.” Such openness is an important factor in pinpointing the primary reasons why SED is able to acquire and retain some of the industry’s best and brightest talent. People skills like these are something that Marc possesses in abundance, as prior to starting up the business for the purposes of bettering himself and his family, he worked for 15 years as a sales director for a local independent electrical wholesale firm. Such a person-centric role reinforced within Marc the importance of treating other people as you would expect to be treated, and it is his relentless drive and passion in the realm of sales that is largely responsible for SED securing a turnover operation of six million in just four years. Another benefit instrumental in its ongoing success is the company’s location in the Liverpool region. This thriving area has been afforded a great deal of investment over the past number of years, and today offers a plethora of growth opportunities for businesses. This locality is also keen on promoting sustainable initiatives, a viewpoint too shared by SED. Marc and his team are committed to reducing the environmental impact of their services, a feat they are slowly but surely achieving by promoting a range of energy-efficient products. As for these products themselves, they comprise everything from wiring accessories to lamps, solar/renewable energy equipment, light fittings, cable/cable management solutions, heating and ventilation items, tools/equipment, and all of the correct workwear and PPE, to name just a few. Regardless of the product(s) chosen, SED has strong relationships with industry-leading suppliers, many of which Marc and his team have worked closely with for years. These strong ties mean that SED can provide its customers with the quality products that they need, wherever and whenever they may need them. Social housing is the main area of expertise for this team, but they also support domestic organisations as well as the commercial sector, from smaller enterprises who need products on an asand-when basis right through to national corporations with higher and more frequent demands. In short, “no matter what electrical products you require, we have the ability to source, obtain, and deliver them directly to your location, efficiently and at an agreed upon time.” Beyond this unrivalled assortment of quality products, SED also provides a range of beneficial electrical services, which see the team offer up their more than 100 years of combined electrical wholesale experience to tailor their offerings to a customer’s unique requirements. These services include a free lighting design service with a personalised design plan, as well as a free value engineering service, which sees clients able to save money and increase efficiency by having the team review their design plans and offer recommendations. Then there is the encompassing solar design service, where SED will collaborate closely with a client to craft a custom solar energy solution that is perfect for their specific needs, be it for a home, business, or other commercial property. Finally, SED offers a same-day delivery service for those in urgent need of its electrical solutions. So long as they place their order by the cut-off, a customer’s chosen item(s) will be delivered right to their door that very same day, saving precious time and helping to keep projects across the region on schedule. Ultimately, across a magnificent range of services and a wealth of best-in-class products, Service Electrical Distributors is proactively contributing to its values, which are predominantly centred around the likes of putting clients first, delivering terrific quality, and ensuring that
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