Encompassing such leading brands as Photo-Me, Revolution Laundry, and Amuse.ME, ME Group today operates almost 45,000 vending machines worldwide. The company leads the charge when it comes to automated equipment and thrives by ‘Making Easy’ the work inherent in everyday challenges. ME Group UK is its UK division, with the team here being headed up by Vlad Crasneanscki. Vlad caught up with us to tell us more about the market-leading solutions behind this esteemed UK brand. Most Innovative Vending Solutions MD 2025: Vlad Crasneanscki For more than 60 years, the solutions provided by ME Group UK have made the brand a staple of UK high streets. Partnering with such leading retailers as Sainsbury’s, Morrisons, Coop, and TG Jones, the team install machines at client sites across the country. Outside of this, the Group also works with the likes of transport hubs, local authorities, and even government agencies, with a particular highlight being the support it provides to HM Passport Office through its photo and ID services. However, over the past decade, the area of the Group to have achieved the most success is Revolution Laundry, its automated self-service laundrette business. Established in 2015, this area of the Group is today active in more than 1,300 locations nationwide and serves more than five million customers every year. These impressive figures make this the largest division operated by ME Group UK, which is remarkable given its relative youth compared to other areas of the brand, some of which have been operating for decades. “Whether it’s supporting government departments like HM Passport Office with compliant photo and ID services or offering contactless laundry solutions in high-traffic locations, we prioritise convenience, compliance, and efficiency.” Since it serves more than 30 million consumers annually across the UK, it is important for ME Group to uphold the highest standards across its portfolio. It does this by balancing tried-and-tested core values such as trust, convenience, and customer focus with an equal stake in innovation, reliability, and accessibility. This combination shapes the brand’s approach and sees it able to continue to deliver its esteemed solutions on a growing scale. As the MD of the Group’s UK division and the lead of its UK team, Vlad Crasneanscki is the man behind much of this success. Equipped with a well-thought-out approach to leadership that sees him balance a hands-on style with a pledge to listen to every employee, Vlad prides himself on acting in a way that puts the customer first, promotes joy within his team, and which always has the longer-term focus of the Group in mind. Diving deeper into this, Vlad told us: “A core part of my routine is staying close to our machines and operations in the field. That means visiting sites, talking to customers, and connecting with our local teams. It’s the best way to stay grounded in the reality of our business and ensure that we’re delivering value where it counts.” The focus on adding value that guides Vlad across his duties is nothing new to this MD – he worked at a technology and strategy consultancy prior to joining ME Group. Since the Group is a proud family business, Vlad’s in was natural, with the personal connection he has to the brand serving as the perfect starting point for him to map out new ideas and take the company to the next stage of its journey in the dynamic world of vending. Detailing these next steps, Vlad explained how scaling is the main focus for ME Group right now, particularly concerning its aforementioned Revolution Laundry offering. The team aim to grow their portfolio to 7,000 laundry machines in short a time as possible, a feat that can only be achieved by the business multiplying its size significantly. To do this, staff are committed to increasing their capacity and accelerating growth wherever they can, tapping into the huge white space that still exists within the UK market today. Finally, touching on his own future, this awardwinning MD said: “I’m focused on being more involved in product launches, development, and pushing ahead with the execution of our strategic plans. Growth depends not just on ideas, but on the consistency and quality of delivery – and that’s where I want to add as much value as possible.” With Vlad Crasneanscki at the helm, it is clear that ME Group UK is in good hands: united, keen to innovate, and relentless in its pursuit of excellence. On the back of this, it is our pleasure to recognise the brand’s MD with a spot in this programme and urge our readers to follow the link below – where they may be greeted by some familiar sights. Contact: Vlad Crasneanscki Company: ME Group UK Web Address: https://www.megroup.uk/ AIM-Jul25108
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