Midlands Enterprise Awards 2019

6 | SME NEWS - Midlands Enterprise Awards 2019 Whether clients want to look stunning for a night out, special celebration, or that flawless wedding day, the perfect fit is essential. For one Nottinghamshire designer, the only way to achieve that perfect fit is bespoke design. 21st Century Fashion (Symbolic Bride) specialises in creating the perfect gown for each and every perfect occasion. Find out why this bespoke wedding dress designer is one of Nottinghamshire’s best in 2019. When it comes to getting married, it is of the utmost importance that the bride feels beautiful in her dress, no matter the shape. At 21st Century Fashion, designer and founder Dinah strives to create that perfect fit for her clients through bespoke design. Fitting each unique and beautiful client perfectly, Dinah and her clients work together to ensure that every head is turned come the day. Established in 2004, 21st Century Fashion was created by Dinah following her graduation from the school of Art and Design at Nottingham Trent University with a Master of Arts degree in Fashion and Textiles design. During her time at the University, Dinah worked on a number of collaborative projects. An exceptional example was her role in the design and decoration of the Nottingham Boat in the Flotilla for the Queens Diamond Jubilee. She was a key member of the team that won the competition and was guest of the local Government on the day. She also represented her team’s commitment to the project on Nottingham BBC Radio. This experience helped Dinah to understand her love for fashion and design. Originally aspiring to work for one of the big fashion companies after completing her undergraduate degree in Fashion Design, Dinah went on to work with bridal couture houses and high-street fashion shops in London. It didn’t take long for Dinah to notice a distinct gap in the fashion market for bespoke wedding dresses and decided to take on the challenge. As a creative designer, Dinah sees the human figure as a cylindrical landscape with various contour points. Allowing her to determine the direction of patterns and fabrics, the contour points help Dinah in seeing each client as a unique and different landscape upon which she can work. Clients are made to feel comfortable and beautiful knowing their dress has been made especially for them, with such care and passion by a talented designer with a wealth of knowledge and experience. Listening to the client is of paramount importance to ensure that each 21st Century Fashion bespoke wedding dress aligns directly with the client’s aspirations. Focusing on the needs and wants of each bride-to-be that walks through the doors of this bespoke boutique, Dinah communicates with her clients at each stage 21st Century Fashion (Symbolic Bride) Best Bespoke Wedding Dress Designers 2019 – Nottinghamshire of the process, from consultation right the way through to completion. What makes 21st Century Fashion’s gowns different to those of high-street bridal boutiques is the attention to detail and desire put into each bespoke gown by Dinah. Where ready- made garments are manufactured using woven fabrics which can seldom fit well everywhere, Dinah’s dresses use materials that have stretch properties. With elasticity in the material fitting the client’s figure, the dresses from this bespoke boutique accommodate all manner of body shapes and sizes. Where the majority of manufactured dresses use patterns graded with standard measurements, there can be a fit that is not quite perfect. Nothing less than perfection will do for 21st Century Fashion however, and Dinah works to accommodate any changes in body shape during the creative process. Using the stretch materials, Dinah is able to create dresses where the client doesn’t have to worry about major alterations to weight or figure, ensuring peace of mind that they will have the perfect dress of their dreams when it matters most. 21st Century Fashion’s bespoke designs go beyond bridal however, also specialising in African designs. A rich continent full of colour and interesting fabric, Dinah uses her trained versatility to create a wide range of African-style dresses to compliment any complexion. If clients are unsure of where to get fabric from, or what to use in the manufacturing of African dresses, then Dinah is on hand to help with any decisions.