Midlands Enterprise Awards 2020

66 | Midlands Enterprise Awards 2020 Sep20304 Best EPOS Solutions Provider - East Midlands Situated in Northamptonshire, Easitill was established in 1988 as a distributor of EPoS solutions from third parties. By 1990, the company had learnt a great about the systems it was distributing, particularly about the challenges of having externally designed systems and support. As Easitill welcomed in the new decade, they started writing their own software, bringing support inhouse so as to deliver better communication and results for their customers. Easitill offers a range of EPoS and Retail solutions to help run a successful business in an easier, more cost effective and more efficient way. The firm provides a range of products either as separate or total solutions, from integrated touch screen EPoS units for single site, to multi-till, multi- site, full stock control, purchase ordering and much more. Easitill also offers restaurant or Café-based EPoS systems with various options for different hospitality environments, integrated loyalty schemes with several different types of scheme being offered and that can be used across the whole business, labelling media, plant database, label printers and label design software, all the way through to various different forms of websites for businesses. The range of capabilities in a single solution have enabled users to manage aspects of their business such as gross profit margins more efficiently, helping to increase bottom line and facilitating business growth. Vastly experienced as solution providers to the horticultural sector, outdoor shops, equestrian retailers, pet shops and superstores, aquatic retailers, as well as many general retailers and country stores, Easitill is able to use its excess of thirty years’ experience to deliver excellent customer service in what is becoming an increasingly competitive market. From a support point-of-view, Easitill’s optimum Midlands location allows the team, along with their area-based support personnel up and down the country, to reach customers in emergency situations promptly. Easitill also believes strongly in doing on-site demonstrations where they offer potential customers the full sales experience of their solutions. Combined with a seven day-a-week helpline, Easitill offers the best support and assistance any retailer might require. 2020 has seen a great deal of unprecedented activity for Easitill and the businesses it supports. Many existing customers have made the decision to get websites or convert their websites into ecommerce sites, whilst many potential customers have enquired about ecommerce and web shops at the same time, representing the growing trend of online platforms being perceived as additional income stream opportunities. As for Easitill itself, business remained steady, although experiencing a slight decline during the first lockdown in sales of products like their Floralabels, range of biodegradable, weather- resistant labels for nurseries, garden centres and general retailers. However, once shops were able to reopen, business was soon thriving once more and Easitill was able to continue serving its customers remotely, providing unparalleled service and industry knowledge to its customers. In the thirty years since Easitill’s inception, a lot has changed. The systems and technology used are much more advanced and the team has grown together to be a strong unit boasting a wealth of knowledge. When the original founder, Rob Gardner retired in 2017, he handed the reigns over to the next generation of his family, who later handed over to a longstanding client of Easitill. The firm now has a blend of leadership from an experienced multiple-store retailer, together with substantial depth of knowledge that already resided in the business, as well as the SME culture of a close staff network that operates on a flat reporting structure. This allows the team to deliver on their commitment to offering professional, friendly service that exceeds clients’ expectations every time. The award for Best EPOS Solutions Provider is given in recognition of this, and comes at the end of an interesting, and at times challenging, year for Easitill. The award is even more poignant for the Easitill family, as it honours the achievement of founder and original system architect, Rob Gardner, who sadly passed away in May 2020. The team says that Rob would have been incredibly proud of the recognition of all their hard work. With their future projects and plans soon to be disclosed, it is clear that Easitill is excitedly gearing up for another thirty years of success. Contact: Gemma Williams Company: Easitill Limited Web Address: www.easitill.co.uk Established in 1988, Easitill has grown from a distributor of third parties’ EPoS (Electronic Point of Sale) solutions, to a developer and distributor of its own EPoS systems that grow and change in accordance with a business and the ever-evolving retail landscape. Vastly experienced providers to horticultural companies, country stores and general retailers, Easitill has designed its range of systems and solutions to make running a successful business easier, more cost effective and more efficient.