Midlands Enterprise Awards 2021

29 | Midlands Enterprise Awards 2021 Grinding down the competition since 2019, Swift Precision Grinding Services Ltd quickly sent sparks flying through this specialist sector. Managing Director and Owner Michael Allen tells us about its journey and success. Swift Precision Grinding Services Ltd is a sub-contract precision grinding company with over 70 years of combined management experience. Customers can truly trust and rely upon Swift to produce the highest quality products and services on the market, thanks to its vast experience in areas such as aerospace, nuclear, Petro-chemical, automotive and the food trade. Based in the West Midlands, it provides a range of grinding techniques for a variety of materials and project ideas. Michael Allen, Owner and Managing Director tells us, “Swift’s clients are all UK based and cover the whole spectrum of manufacturing and services within the UK”. Working with a range of industries, it has experience working with small and large companies to create prototypes and small batch production runs . All of this can be done within an average turnaround of 3-5 working days. Swift can provide precision grinding, cylindrical grinding, internal/external/surface grinding. It can grind up to 3m between centres and 406mm diameter centres, with 900mm internal grinding capabilities. It considers the best techniques to use based on the materials being used. It has rich experience in using steel, aluminium, brass, bronze and cast iron as well as the aerospace materials. “Our core values are to give all our customers the highest quality service achievable whilst being competitive,” says Michael. “We pride ourselves on Service, Quality and Competitive Pricing”. In relation to its staff, Swift makes a point of employing those with top-quality experience for the best results possible. It is also important that its staff has the right attitude when working for Swift. Michael explains, “our internal culture is that we also pride ourselves in ensuring that all our customers receive a personal service and the staff Precision Grinding Service Specialists of the Year 2021 are encouraged at all times to be professional, diplomatic and courteous to all our customers. These are qualities we look for when recruiting new staff along with their skill set and qualifications”. This past year has been tough for many reasons for businesses across the whole of the UK and it has been no different for Swift. Considering current and previous circumstances, Michael says, “the company was only formed and started trading in December 2019. Despite a 4-month closure from March 2020 to July 2020 due to the pandemic, the company has seen great success, which reflects on the management and expertise of the company. Not only having survived but having been able to expand and heavily invest within that period highlights management’s capabilities”. A lot of businesses have had to close due to the pandemic so Swift has had to step up and take on the work that would have been shared out amongst the businesses. Instead of capitalising on the closures of these unfortunate companies, it strove to fulfil the needs of the customer as fully as possible, despite difficult circumstances. Swift has done an incredible job adapting to this difficult climate, with many initiatives being put into play, such as the launch of its presence on social media. This opens doors to a wider, younger, and more niche audience. Never content to rest on its laurels, even after recent success like that achieved at the Midlands Enterprise Awards 2021, Swift continues to look ahead with enthusiasm and optimism. For its future endeavours, Swift is looking at obtaining its ISO Quality Control Accreditation by the end of 2021. Contact: Michael Allen Company: Swift Precision Grinding Services Limited Web Address: www.swiftgrindingltd.co.uk Jul21503