Midlands Enterprise Awards 2021

33 | Midlands Enterprise Awards 2021 Fine furniture making is an art form, and there are some techniques that come naturally to special individuals and manufacturers. Dovetail drawers are incredibly strong, but they are also aesthetically pleasing and quite beautiful. Founder of CNC IT NOW, Paul Kuznecovs talks about the company’s exceptional work. A dovetail drawer refers to a specific and highly accurate construction that is used to securely join the drawer side and front together. Secured by a series of trapezoidal, or jigsaw shaped pins that interlock with one another at a 90-degree angle, you can visually see why they are called dovetails. They are innovative and intelligent because they don’t require any metal and are entirely durable and long-lasting. So, while some drawers become loose over time due to having nails, these drawers have a long lifetime ahead of them due to the way the wood is entwined. Paul Kuznecovs, Founder of the specialist firm CNC IT NOW, says, “dovetail drawers manufacturers face a simple while critical problem: dovetail drawers must be straight and perfectly square. CNC IT NOW and Complete Drawers Solution have spent significant amounts of time and funds to research and develop a complex manufacturing approach solution to these simple looking but extremely critical problems. Our bespoke dovetail drawers are straight and square. It’s as simple as that”. CNC believes that attention to detail and high quality is part of its most unique selling points. The partnership between CNC and CDS has raised the standards in the industry. As Paul says, “CNC and CDS have developed an A-to-Z manufacturing process based on talents, and desire to move forward and be successful with brand new state-of-the-art equipment. Equipment which is capable of servicing large and small clients, therefore leading to high growth and creation of additional highly skilled work positions”. Both companies were set up to offer creative services to produce both intricate and exquisite results for its clients. These bespoke dovetail services are of the highest quality and are backed by cost-effective manufacturing so that clients can receive the goods that they want, Best National Dovetail Drawer Manufacturer 2021 for a decent and fair price. Paul says, “our core values are delivering reliable, high quality and cost-effective manufacturing services to private and trade clients. Our main trade client is Hafele UK, which we are very thankful to for giving us an opportunity for continuous and reoccurring revenues with high growth potential. Our plan for the future is to carry on working with and expanding our cooperation with our main trade client, Hafele UK”. A situation that changed the trajectory of CNC was the global pandemic. Paul says, “it could be argued that the COVID-19 pandemic has created highly distorted market and supply and demand anomalies, with regards to raw material supply. Just to survive past and current years’ restrictions and challenges could be classed as an achievement on its own merits. “However, it is not only about the survival, but also about moving forward, expanding, seeing, and utilising unexpected/expected growth and funding opportunities,” Paul continues. “The COVID-19 pandemic was very challenging to survive, but we have not only managed to survive, but also to expand. Some people were saying that it was madness to expand during the pandemic, while we all at CNC and CDS believed opposite. There are always voids, gaps, empty niches, and untapped opportunities after every crisis. We did our best to get ready for the moment when the economy opened up”. When it comes to the people who work for CNC, it takes a high level of skill and experience in the field. This is so that it can offer the very best to all its clients. Long will it continue to produce excellent projects and products in a niche yet necessary world. Contact: Paul Kuznecovs Company: CNC IT NOW Ltd Web Address: www.cncitnow.com Jul21654