Midlands Enterprise Awards 2021

35 | Midlands Enterprise Awards 2021 Delivering Demand Limited is a small agency that focuses strictly on the medical/aesthetic niche and exists to get medical and aesthetics businesses more demand for their services. DDL does this by listening, understanding and using imagination, enthusiasm and the tools they are skilled in to develop a plan of action that delivers measurable results. Delivering Demand Limited (DDL) has a proficient background and thorough understanding of the medical and aesthetics industry, hence its clients range from, cosmetic dentists, aesthetic clinics through to national aesthetics suppliers and international skincare brands. Jemma Edwards, Director at DDL states, “We pride ourselves on our bespoke approach to creating the most effective campaigns for businesses. Our success in running campaigns stems not only from years of experience but also from the knowledge that continuous review and active management are needed to ensure an account is running at maximum efficiency. Our campaigns are intended to drive relevant, targeted, and measurable leads to businesses to then ultimately convert into patients.” However, the COVID-19 pandemic has had a devastating impact on the business, as it did on many others. Jemma states, “Many of our clients pulled back on their marketing spend whilst our largest client took the strategic decision to bring all of their marketing in-house. This forced us to re-think our strategy and look at ways we could become less reliant on individual clients.” Jemma continues, “So, we looked to expand our target audience to include US dental practices as well as increasing our range of services to offer a consultancy arm. We constructed a series of free webinars that we promoted via email marketing and Facebook ads/posts offering to deliver training to dental practices and clinics that had been affected by the pandemic.” DDL’s client marketing campaigns have since become more successful than ever. Its clients regularly receive above 300 new business leads each month whilst only spending a few hundred pounds on ad spend. These results have had a significant impact on its business and by promoting its clients’ successes, together with running the free training webinars, DDL is now getting approximately 20 new client inquiries per month. DDL has managed to use its niche market and area of expertise to come back stronger since its initial foundation and become one of the leading businesses on the market. Jemma explains why it is that DDL is considered so highly amongst the rest, “We have a background in Aesthetics and boast a position as the only Aesthetics / Dental digital marketing agency that has a deep understanding of the world our clients operate in. Because of our track record in getting results, we offer a guarantee for some of our services. Jemma continues, “Additionally, we teach others what we know. We run regular free webinars for aesthetic industry professionals to help them gain confidence in the world of digital marketing. What we can’t cover in the webinars, for those that want a deeper understanding, we offer training and education as well as membership of a private Facebook group where knowledge sharing and debate are encouraged.” DDL is committed to its niche. It is a digital marketing and advertising business with operations specifically in the Aesthetics and Dental world and has recently won Best Aesthetics & Dental Clinic Digital Marketing Specialists 2021, proving that though one’s business may be small, niche and may have to overcome some setbacks, a dedicated, passionate and professional business will always rise to the top. Contact: Tim Edwards Company: Delivering Demand Limited Jul21787 Best Aesthetics & Dental Clinic Digital Marketing Specialists 2021