Midlands Enterprise Awards 2021

41 | Midlands Enterprise Awards 2021 Providing innovative solutions to elevate businesses through actionable strategies is the name of the game at the aptly named Strategi Solutions Group. We talk to Founder, Wendy Dean, about the firm’s commitment to building partnerships and delivering impact. Staffordshire-based business consultancy, Strategi Solutions Group (Strategi) is committed to helping businesses do better. Delivering services in marketing, design, learning, safety, people and talent, Strategi has cemented its place on the map as an end-to-end solution for all business-oriented requirements. Operating much like a family, Strategi epitomises its core values of partnership, innovation, courage and at times much needed honesty to ensure the best outcome for its clients and believes that creating a positive impact should always be at the heart of everything that they do. Strategi is plain speaking and approachable, no industry jargon, just simple and straightforward language and a friendly attitude that keeps existing clients loyal and prospective clients engaged. Working with clients spanning the education, logistics, retail, real estate, manufacturing and many other sectors. Headed up by founder, owner and now CEO, Wendy Dean, her business is a testament to a lifetime’s passion for changing and creating cultures in businesses that have a positive impact on not only the team, but the entire operation. After leaving her job as a Global Group HR Director to follow her dream of owning her own business, she has spent the last five years assembling a team of experts in various business disciplines along the way, growing Strategi Solutions to what it is today. The future of the business is something that the whole team are committed to and driven by. “Each individual is invested in Strategi for the long-term and is passionate about its growth,” says Wendy. “Everyone has the power to use their voice, with it often being noted that no idea is a bad idea – demonstrated in bi-annual ‘Strategi Days’, when on many occasions great strides have come from passing, small ideas.” Best SME HR & Marketing Consultancy 2021 The team is diverse, each person with their own qualities and expertise, and equality and inclusion are paramount – Strategi enables all contrasting people and business streams to come together seamlessly, complimenting each other to make excellent business driven decisions and enhance the overall client experience. The team at Strategi embody the brand image - approachable, straight talking and friendly. Like having a chat with someone at a bar, Strategi’s employees are confident in their abilities but great listeners and learners, removing all jargon from their specific business stream to drill down into what the client actually wants in order to deliver in line with their expectations (and in many cases, exceed them!). When recruiting new staff, diversity and individual personality is paramount, but ensuring that the individual shares the company values is always recognised. Unlike other consultancies, Strategi’s unique approach allows clients to combine their various areas of expertise to produce the ‘Total Strategi’ package, providing businesses with the opportunity to benefit from any or all their service offerings, at a time when they are needed – no costly retainers with unused hours here, oh no! For example, a client can be going through a total brand identity refresh whilst simultaneously undergoing a health and safety audit, or utilising Strategi’s expert recruitment services whilst benefitting from a newly created digital marketing plan. This refreshing and flexible approach provides the perfect solution to a business’s everyday needs, all under one roof. The pandemic has been a wake-up call for many that life is for living, and as business owners and employees it has never been more important to love what you do every day. “Thankfully, at Strategi that love is shared by each and every member of the team,” enthuses Wendy. “Strategi is more than an organisation. Strategi is a feeling, an emotion and a collective. An unbreakable unit, each individual’s loyalty, love and genuine care for the business shines through in their everyday actions. By investing in building a culture that encourages each person to grow, learn and be supported down any path they choose to take, Strategi has created a hybrid of diverse individuals who all share a common goal – helping business do better. “ Recently Strategi was bestowed with the accolade of Best SME HR & Marketing Consultancy 2021 in the SME News Midlands Enterprise Awards, a title of which Wendy and the team are unduly proud. “Winning this award cements the culture that has been developed over the past six years, supporting efforts to continue to develop and grow, specifically the incredible HR and Marketing teams who are so deserving of this recognition after the past 16 months.” Contact: Erin Hill Company: Strategi Solutions Web Address: www.strategisolutions.co.uk Jul21055