Midlands Enterprise Awards 2021

50 | Midlands Enterprise Awards 2021 Overall, the internal values within the company are simple. George states, “Bring your best every time. We honestly just look for good people who love what they do. In the creative industry, if you’re not enjoying it, it’s impossible to hide from your work. As for our future, who knows what it will hold, but it’s very exciting. We just want to keep making work that we and our clients love and continue to grow and grab opportunities.” Company Name: Rhoda Pond Productions Ltd Contact Name: George Cotterhill Address: 4-6 Atlas House, Sutton Coldfield, B74 4AB Website: www.rhodapondproductions.co.uk Email: [email protected] Rhoda Pond Productions is an agency based in Birmingham, that’s proud of its natural ability and desire to produce beautiful content that brands love and audiences can relate to. It has a team of creatives who bring with them a wealth of attributes, creating the perfect platforms for brands to grow. Rhoda Pond Productions is an agency with a team of creatives located in the Midlands, working with clients nationwide. The agency has a desire to produce beautiful and innovative video content that audiences can relate to and comes from the collective’s passion to create bold, powerful, and forward- thinking content. Some clients of Rhoda Pond include Nike, Adidas, Puma, and Castore, as well as Arsenal FC and Aston Villa FC. George Cotterhill, Creative Director at Rhoda Pond states, “We originally started with small local companies nine years ago producing corporate videos, explainer videos, and events. However, our passion has always been in sport, so we steered our focus in that direction as much as possible. We started working with Arsenal FC in 2015 and things have spiralled from there.” Rhoda Pond’s creativity began from the summers working in New York, integrated into creative abilities and video production. George explains, “Our approach comes with the undertones of professionalism allowing us to delve into our passion. We connect, we empower, and we produce. Ultimately, we strive to get better with every project.” At the very core of Rhoda Pond is the desire to deliver and that is why the company takes a no-nonsense approach that works. Every process requires forward-thinking and a boldness that sets Rhoda apart and is therefore considered one of the best in the industry. Rhoda Pond adds value to brands of all shapes and sizes. “It’s all about giving brands what they want and need,” George explains. “It is as simple as that.” The initial ‘want’ for ‘more’ is what has made Rhoda Pond focus and grow naturally. However, Best Sports Brand Video & Photography Production Specialists 2021 the industry is built on challenges and how organizations overcome them. George expands, “We have had plenty of those along the way. There has been a huge boom in production since the COVID-19 restrictions were lifted. It’s even more of a challenge to secure locations/ crew/kit as it’s so busy out there now. For us, the lockdown was all about taking a step back and looking at where we can improve moving forward. We all rode out the storm at home with our families and came back full of ideas and with a fresh perspective/appreciation for what we do.” For Rhoda Pond, being based in the Midlands is a massive benefit. Birmingham as a city is a fantastic place to work, with an abundance of opportunities and the ability to travel anywhere in the country (within reason) within a couple of hours due to its location. Aug21107