Midlands Enterprise Awards 2021

55 | Midlands Enterprise Awards 2021 What started as a new product range in an already-established newsagent shop quickly grew to become a standalone brand specialising in one of the most lucrative new trends of the last decade. We find out more about vape expert, Vapex, and hear how it all began. From humble beginnings, Vapex has grown to become one of the largest specialist retailers of e-cigarettes and vaping equipment in the Nottinghamshire and Derbyshire areas. Starting life in the little known Nottingham town of Eastwood, traditional newsagent Anthony Byrne started selling a small line of e-liquids as the trend grew, he quickly gained a reputation for quality at the right price. Dealing with some of the UK’s leading suppliers of e-liquids sales saw Anthony’s range of vaping products grow and he soon realised that a specialist retailer, offering genuine British e-liquids and genuine vaping equipment, was needed both online and in the town. The next stage in the Vapex development saw Anthony team up with local man, Stephen Harbon, who had a specialist knowledge of vaping equipment which enabled the rapidly growing company to open its first dedicated and branded Vapex store in Eastwood. Today, Vapex has a opened a franchise store in Heanor, Derbyshire, called VapeXX, and together they have become recognised as the leading specialist e-cigarette retailer in the region. Renowned for quality, the extensive range stocked, plus being competitively priced, has seen the shops become the number one stop-off point for all vapers. Following customer feedback, and as part of its natural growth, the VapeXX store introduced an extensive range of DIY products which meets the needs of the beginner as well as the more experienced vaper. With more than 100 flavours in-store, customers can blend and produce their own exclusive flavours and enjoy the savings at the same time. Having recently been awarded the title of Best Specialist E-Cigarette Retailer – East Midlands in the SME News Midlands Enterprise Awards 2021, it’s clear to see why Best Specialist E-Cigarette Retailer – East Midlands Vapex and VapeXX are the obvious choice for the discerning vaper! Vapex and Vapexx in their endeavour to keep expanding are looking to take on a distribution role in the B2B sector and are planning to partner with a small manufacturer to further build on their reputation within the vape business. Company: Vapex Web Address: www.vapexeliquids.co.uk Contact: Anthony Byrne Jul21112