14 | SME News Midlands Enterprise Awards 2023 Established in 2020, okTshirt is a relatively young firm which has grown as a company specialising in customising textiles using DTG (Direct to Garment) printing and innovative fabric beautification techniques, based on perfection and accuracy. This passion for design and fashion led the business to focus more closely on the field of textile printing, for high-performance results. okTshirt operates as an online personalised t-shirt store offering custom printing services, utilising a modern printing technique and fast communication channels, as well as producing original products and boasting a fast delivery service. After three years of being online, the firm expanded once again, adding a brick-and-mortar shop in Birmingham to its growing empire. Here there is a wide range of products and services, expanding to providing embroidered uniform services for businesses and schools. Absolutely everything is customisable, from the colour, size, and style of the print, all of which can be adjusted to suit a myriad of different tastes and requirements. “The use of custom t-shirts is almost limitless,” explains Liliana, one of the firm’s Co-Founders, alongside Christian. “They are ideal to reflect a mood or a preference of the wearer, but also in the business field in a marketing campaign, due to the possibility of personalising with a business logo.” With more than 20 years of combined experience within the industry, Liliana and Christian have strong ambitions and a burning desire to achieve something. Putting their skills together on paper, they realised they had a great idea to start a lucrative, fun, and beautiful business through which they could offer both quality and utility to their customers. Liliana has a background in the fashion industry, whilst Christian has more than 15 years’ worth of experience in the IT and financial fields. Together, the two are quite the formidable force! As well as the dynamic duo, there is an entire team working behind the scenes who are talented in design and printing, so when a customer places an order they can rest assured that all aspects are verified and perfected. “Our clients are the most important asset of our company, so our employees are trained to offer the best quality to them,” Liliana enthuses. “They wear personalised t-shirts of hoodies with our company logo when they are in the shop. We also have a rest area with two seats and one table for clients who can look to more pictures on our catalogue.” The team are trained to look over every aspect of a new print job – the size, the contrast, the resolution, the possible composition errors, and, if necessary, they can improve the images that have been uploaded or sent in. Based in the Midlands and having initially started out as an online retailer offering printed t-shirts, okTshirt has grown substantially over the last three years and now has a large and varied range of premium garments and gifts that can be personalised to highquality and shipped out fast! We find out more about the company and its incredible journey as it celebrates success in the Midlands Enterprise Awards 2023. Best Custom Printed T-Shirt Supplier 2023
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