“We want to make sure that the customisation will look exactly the way you want it, and we do everything necessary so that your design can be printed correctly.” Not only this, but the technology used to get his high-quality print is second-to-none too. DTG represents a new technology and a reliable method of personalising a whole range of clothing and textiles. In fact, many high-end companies use this printing method due to the finesse of the print. “There are no half measures. As a matter of fact, we offer excellent experiences and products. At the same time, the consistency in creating high quality products is the thing that give us the trust of our clients and collaborators.” In the case of white t-shirts and garments, the ink is absorbed directly into the material and when it comes to dark coloured items, a white base is applied which has a slightly rubbery appearance. The ink is very fine and feels pleasant to the touch. The digital print can be made on any t-shirt or hoodie with a content of at least 80% cotton. The print applied directly onto textiles is resistant and qualitative, being influenced both by the quality of the shirt and by its proper washing. “The DTG printing uses a big and expensive printer and the print lasts a long time – more so than any other technology used in this industry,” Liliana says, telling us more about some of the firm’s unique selling points. “For example, we don't use vinyl print because after one or two washes it will crack and peel away from the item. Also, we use only 100% cotton for our items, which are soft to the skin and don't provoke irritation like other mixed fabrics.” Starting a company during the pandemic obviously had its challenges, however Liliana goes on to tell us that it worked well for clients as, due to the fact they couldn’t physically go shopping, they could instead browse and order on the website and have their packages sent out by couriers for fast delivery. Now, in a post-Covid society, okTshirt has seen its loyal customers staying and even order more from the firm. “After Covid, people came back to life and started enjoying the freedom, looking for more and more personalised items,” states Liliana. “It is a growing trend in the industry, especially for businesses that realise that if they want to stay competitive they need to offer professional services, and for that we are here to provide them with that professional look for their workwear.” Being based in the Midlands, okTshirt is also perfectly located in the heart of the UK, meaning the firm can send parcels to clients wherever they may be and have them arrive very quickly. Also, as Birmingham is the second largest city in the UK, it enjoys a vibrant and diverse culture where start-ups and young businesses can truly flourish and grow. Recently, for its dedication to clients and its excellent reputation, both online and in the new store, okTshirt gained notable recognition in the Midlands Enterprise Awards and was named Best Custom Printed T-Shirt Supplier 2023. Understandably delighted by this prestigious accolade, Liliana and Christian are now excited for a bright and lucrative future in the fabric printing industry and they are looking forward to adding more lines for printing and embroidery, such as towels, bathrobes, caps, hi-vis vests, shell jackets, and much more, as well as forming more partnerships with big brands such as Amazon and Etsy. “We are ambitious and determined to become the number one online gift shop in the UK,” enthuses Liliana. “At the present time, we persevere and do whatever it takes to achieve our goals. That is why we treat all things with a high degree of seriousness. From making and shipping orders to dealing with our customers and employees, okTshirt is your best choice!” Contact: Liliana and Christian Company: okTshirt / Nick & Justin Co Ltd Web Address: www.oktshirt.co.uk
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