Midlands Enterprise Awards 2023

Working with companies across the FN50 and other fleet management companies, Assured Vehicle Rental has made a name for itself as an organisation which can meet any need that might arise, supporting clients who need specific vehicles both in the short and long term. From standard car and vans to specialist maintenance vehicles, the AVR team are committed to delivering incredible results. With a long list of happy customers on their books, it’s little surprise that they keep coming back time and time again. Of course, maintaining such a strong business model is no easy task. At the heart of the process, therefore, must be the customer and finding ways of meeting their needs. AVR has long held the values of hard work, accountability, and honesty at the forefront of the venture, because without these there can be no trust between them and the customer. From these key attributes, however, has spawned an approach which truly stands without parallel in the industry. When we asked Dale what sets AVR apart from the competition, he didn’t pause for a moment. “Our greatest selling point as a business is our remarkable flexibility,” he explains. “Whenever we come across a hurdle that requires providing extra needs for the driver, all our staff are empowered to make decisions. They can effortlessly use the company credit card to pay for additional add-ons that the client may require. This helps us significantly reduce the time it takes to fulfil the client’s requests.” Having a diverse array of vehicles based the length and breadth of the UK means that no challenge is too great for this talented team. Having such easy access to each end of the country has allowed the team to provide a bespoke service that elevates the customer experience. “We can even deliver vehicles ourselves and on several occasions, we have!” Dale says with a smile. Nothing is too far when it comes to maintaining the exceptional standard of customer service that clients have come to expect. Since opening their doors, the AVR model has changed little, but the world around them has changed significantly. Now, electric vehicles are the order of the day, bringing with them a whole host of new problems. “As a business we want to champion EVs,” says Dale, “and where we can, we get our clients in to hire and offer full support to the driver while in hire.” The unique challenges of the electric market when compared to traditional diesel and petrol vehicles will soon become the norm, but maintaining oversight during this transition period shows the level of care the team at AVR are determined to provide. Of course, while customers are key, so too are the workforce that keep AVR at the forefront of the industry. “We offer support at all levels within the organisation,” Dale tells us. “Daily, weekly, and monthly team meetings are vital which helps build communication and trust within the team. AVR treats all staff like family and believe that the happier the staff are, the better the output they will give.” Looking forward, it’s clear that AVR has great plans for expansion. We asked Dale if he could give us a glimpse of what lies ahead for this intrepid crew. “We have plans for growth and expansion,” he shares. “Opening a leasing side by the end of 2023 seems like a promising decision that has the potential to bring in new customers and revenue streams. As for the remainder of 2023, staying busy will be a top priority for AVR. We will explore additional campaigns or partnerships to attract new clients and keep business flowing.” Of course, the future could not happen without a strong heritage and AVR has now been a successful business for 20 years! “We are excited to celebrate our 20th anniversary with a golf day, which will serve as an opportunity to strengthen relationships with current customers and make new connections,” Dale tells us. By drawing new connections with customers, and building on the business that already exists, the team are sure to strengthen the bonds that they already have. It’s clear that the future of Assured Vehicle Rental is one that holds immense promise, particularly with planned diversification into the leasing sector. When looking to the future, it can be hard to pick out a path, but it’s clear that the company knows what it’s doing. It’s following the same pattern that has brought it success before. Dale and the talented team are looking for what customers need, and then doing their best to deliver with the exceptional customer service to which all have become accustomed. It’s why they were recognised in the Midlands Enterprise Awards, and why they will continue to achieve success for many years yet to come. Company: Assured Vehicle Rental Name: Dale Williams Email: [email protected] Web Address: http://www.assuredvehiclerental.com/

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