Midlands Enterprise Awards 2023

Based in Stafford, Digital Defined Ltd. is a full-service digital marketing agency that helps businesses to improve their online visibility through SEO and paid advertising services. The agency works to enable its clients to make better marketing related spending decisions by providing services like website tracking, improvement measurement, attribution, and reporting. SEO Specialists of the Year 2023 - Staffordshire Offering a wide range of affordable, scalable digital marketing services, Digital Defined creates bespoke solutions, designed to help clients achieve their goals. The company was established after the first lockdown of the Covid-19 pandemic by Director Ben Clay, who was inspired to create a digital marketing agency that delivers more personal services. To accomplish this, Ben has removed project managers from the equation entirely, enabling clients to communicate directly with the professionals working on their projects. The agency does not outsource any of its work, instead it is completed by in-house experts who maintain consistent contact with the client. This allows the Digital Defined team to better understand the client’s goals and present them with all the available options, helping them to make informed decisions. Without project managers, Digital Defined can help clients at much cheaper rates than other agencies. It aims to provide smaller businesses with more affordable access to experienced professionals who are equipped with the skills to help them succeed. Alongside this goal, it also strives to educate clients to improve the quality of their conversations over time, ensuring an open and transparent approach. Primarily, Digital Defined works with companies that are considering recruiting a new digital marketing executive or manager. For the same budget as hiring a new employee, they can choose to work with the agency and gain the assistance of experts who have worked in the field for many years. The team at Digital Defined are experienced in many sectors and have worked with a variety of clients, from local service providers through to the Royal Navy, Hoover, and more. Digital Defined has two key areas of focus in the services it provides: digital marketing and web design and maintenance. Firstly, in terms of digital marketing, it provides Pay Per Click (PPC) marketing, Search Engine Optimisation (SEO), and marketing reports. PPC is a great tool for supporting clients’ marketing efforts and helping them drive their brands to reach their target audiences. It is also great for supporting their growth whilst allowing them to maintain granular control over their ROI. In addition, SEO serves as a crucial tool for driving growth. This is why Digital Defined works to improve the SEO health of its clients’ websites. It digs deep into their market, competitors, content, and more to help them increase their high-quality traffic. Lastly, Digital Defined works to create customised, real-time, and scheduled digital marketing reports, pulling data from any platform. It then aggregates and visualises this data to gain actionable insights and to help clients to understand their ROI at every level. Moreover, in terms of web design and maintenance, Digital Defined delivers WordPress website design as well as Shopify design and development services. Websites can be expensive, and it can be challenging to obtain a quick response at an affordable price. Most development agencies put little to no effort into communicating SEO factors when exploring options. In contrast, Digital Defined works directly with its clients to create a WordPress site that has a tangible positive impact on their search ranks, user experience metrics, and conversion rate. Working remotely, the agency provides clients with website support at lower costs and in a timely manner. Furthermore, Shopify is a great option for companies that want to quickly launch their site and integrate it with social media accounts to share products on platforms like Facebook, TikTok, Google shopping, and more. As a Shopify partner, Digital Defined is suitably experienced to help clients get their sites up and running quickly. It works hard to ensure that their brand gets off to a great start and generates sales. The agency also helps with the creation of SEO strategy, enabling their growth to continue. As a result of its impressive expertise in the field, Digital Defined has been named SEO Specialists of the Year in the Midlands Enterprise Awards for the second year running! We are thrilled to congratulate the agency on this accomplishment and wish it the best of luck in the years to come. Company: Digital Defined Ltd Web Address: https://digitaldefined.co.uk/

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