60 | SME News Midlands Enterprise Awards 2023 Corporate Gifting Specialists of the Year 2023 - Lincolnshire IMP & MAKER Ltd is a leading provider of modern gourmet food and drink gifts that is focused on revolutionising the industry with cutting-edge and contemporary product offerings. We speak to founder, Sarah Louise Fairburn to find out more about the firm and its commitment to excellence. With a commitment to exceptional quality and innovation, IMP & MAKER Ltd sets the bar high by delivering the modern and captivating gifts for all occasions. In a world where traditional gifting can often feel predictable, IMP & MAKER stands out as a beacon of creativity and sophistication. Whether it’s birthdays, anniversaries, corporate events, or any special moment, the firm has the perfect option to impress and delight recipients. Founder, owner, and CEO, Sarah Louise Fairburn, is proud that the firm’s direct-to-consumer channel is at the heart of its business model. “We have worked hard to create a user-friendly website that provides a seamless and personalised online shopping experience,” she explains. “Our goal is to make it easy to browse, select, and customise purchases from our wide range of gourmet food and drink gifts.” Understanding the importance of exceptional customer service, the firm strives to exceed its customers’ expectations at every turn. From the moment an order is placed, to the delivery of the package, IMP & MAKER ensures that each item arrives in perfect condition. By doing so, it not only meets, but surpasses customer expectations, fostering brand loyalty and trust in the process. In addition to its direct-to-consumer channel, IMP & MAKER has established strategic partnerships with renowned retailers such as Costco and Amazon, which have allowed the company to extend its reach to a wider audience who value convenience and quality. By leveraging these established platforms, it can make the products accessible to a broad customer base while maintaining brand integrity. By collaborating with esteemed companies like Porsche, Land Rover, Ferrari, and Terry Berry, IMP & MAKER has developed tailored corporate gifting solutions that align with its clients’ branding and values. These partnerships not only showcase the firm’s commitment to delivering exceptional quality but they also highlight its ability to create memorable experiences for corporate recipients. Another key area that clearly differentiates IMP & MAKER from competitors is its unwavering dedication to staying ahead of the curve. Its commitment to modernity is evident in every aspect of its offering, from the meticulously crafted gourmet treats to the stylish and elegant packaging. “We believe that gift-giving should be an extraordinary experience, a celebration of both taste and aesthetics,” enthuses Sarah. “Our food and drink gifts are meticulously crafted to embody the essence of modernity. We strive to surpass expectations by offering unique and captivating products that truly stand out in the market.” The hamper and gifting sector is constantly evolving to cater to changing consumer preferences and Sarah has noticed new trends emerging of late, such as the growing focus on health and wellness and the rising demand for hampers that promote well-being. To this end, IMP & MAKER offers a range of healthy snack options, organic and locally sourced products, and wellness-oriented items like herbal teas, essential oils, and relaxation aids which are becoming more prevalent in hampers. Consumers are also increasingly conscious of the environment, with hampers that prioritise sustainability by using eco-friendly packaging, organic, and ethically sourced products, and supporting fair trade practices gaining popularity. Deeply committed to minimising waste and avoiding landfill as part of its environmental responsibility, the firm recognises the impact that excessive waste has on the planet, and strives to take proactive measures to address this issue. Finally, a growing appreciation for unique, handcrafted, and locally made products is also evident, with hampers that showcase artisanal goods, locally sourced delicacies, or speciality items from specific regions or cultures being in high demand. This trend supports local businesses and provides a distinctive touch to the gifting experience. As a highly accomplished food entrepreneur with extensive experience in the industry, Sarah’s expertise and connections enable her to source products made by the best artisans and innovators worldwide. “We pride ourselves on managing a complex supply chain effortlessly, ensuring the inclusion of fresh produce from top makers and maintaining the highest quality and flavour,” she states. “Thoughtfulness is at the core of our approach. We understand the pressures of the modern world and consider our customers’ feelings, therefore we invest in creating memorable unboxing experiences that deliver the ‘wow’ factor.” Empowering employees is also a core principle that IMP & MAKER upholds and Sarah believes in entrusting her team with responsibilities and granting them autonomy within their respective areas of expertise. By doing so, she not only encourages staff members to take ownership of their work but also creates an environment where their creativity and innovation truly shines. Recently, IMP & MAKER gained notable recognition in the Midlands Enterprise Awards for its dedication to its customers, staff, and the environment, being named Corporate Gifting Specialists of the Year 2023 – Lincolnshire for its efforts. Now, the firm’s future focus lies in investing in strengthening its online presence, optimising its e-commerce platform, and continuing to provide seamless shopping experiences as the busiest time of the year, the festive season, approaches. Contact Details Contact: Sarah Louise Fairburn Company: IMP & MAKER Ltd Web Address: https://impandmaker.co.uk
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