Pod Digital is a digital marketing company that delivers results through close collaboration both with the team and with clients. The firm’s approach is based on putting people first and creating a personalised strategy based on its clients’ goals. The dedicated team at Pod Digital consists of experts in search engine optimisation, content marketing, social media, pay-per-click advertising, website design, email marketing, and more, with the firm striving to drive online growth using digital marketing tools for businesses from all sectors in the UK. Over the years, Pod Digital has truly got to know the companies it works with. By fully knowing and understanding them, the agency is able to deliver the results they require. “Our clients are the experts in their industry and we need to be their voice,” explains Jane Wardle, the Content Director at Pod Digital. “So we have a thorough onboarding process where we can really get to know them and their story. “We want to understand their values, customers, pain points, and who their competition is.” As a digital marketing agency, Pod Digital works in a truly collaborative fashion. Whatever the blend, there is no silo working and the combination of blending all of its specialisms enhances the user experience, providing an exceptional online presence for website visitors. “You can see pretty websites that don't drive traffic and poorly designed websites that do drive traffic,” Jane continues. “Together, our web department produces an optimised roadmap for success. “The whole team is truly immersed in their pods while swimming to a combined goal of success for our clients. There are no boundaries to our roles: everyone at Pod goes above and beyond – without exception.” The quirky agency name and likening of the company and its people to sea animals was devised by founder, Mike Mckinlay, when organising his agency into ‘pods’. Whales and dolphins swim and hunt together in groups called pods, and like them, Pod Digital works together in pods. This analogy helps to provide an all-encompassing, integrated package for the agency’s clients as the team swims together, protects each other, and thrives in a work community that encourages interaction and learning. Being based in the Midlands, specifically Lutterworth, Leicestershire, means that the majority of the UK population reside within a four-hour drive of the firm, thus it is well connected with road, rail, and air travel links. The East Midlands itself has a skilled and diverse workforce, supported by several well-regarded universities and colleges, and with it comes different perspectives, ideas, and experiences to the workplace, fostering innovation and creativity which is vital to the digital marketing industry. Regarding trends within marketing, AI is transforming the digital landscape at an incredible rate, and, as a forward-thinking business, Pod Digital cannot afford to sit back on its laurels and ignore this huge advancement. “We’ll integrate AI to help our clients defend and steal market share during the biggest technological shift SEO has seen in a long time,” elaborates A team built on innovation, creativity, and passion, Pod Digital’s philosophy has been, and always will be, to support businesses of all types with their digital growth. We find out more about the customer-centric company and its innovative ways of working as it celebrates success in the Midlands Enterprise Awards 2023. Most Client-Focused Digital Marketing Company 2023 - East Midlands Jane. “We’ve been researching ways in which AI makes our work better or faster – which ultimately leads to cost savings. AI is at its most useful when used in collaboration with a skilled human marketer who can prompt, give feedback, and shape the output.” In addition to being a client-first business, Pod Digital wants to make a difference to those struggling in the current climate. Whether that be a horse charity or a homeless charity, it's important for every person at Pod Digital to get onboard and give a little back. Recently, Pod Digital gained notable recognition in the Midlands Enterprise Awards for its results-drive operations and its stellar customer-centric focus, and was named Most Client-Focused Digital Marketing Company 2023 – East Midlands. Now as the future beckons, the aim for the agency is to continually expand its products and services to move the company forward. “In addition to attracting new clients, we want to increase the services of the clients we have to make them truly multichannel,” Jane enthuses. “This will maximise the potential of our existing audience and capture the attention of new customers. “AI, and ChatGPT in particular, is having a significant impact on the SEO industry and the world in general. Our continual research will keep us at the forefront of the significant changes that are already here with more on the way.” Contact: Jane Wardle Company: Pod Digital Web Address: www.poddigital.co.uk
RkJQdWJsaXNoZXIy MTUyMDQwMA==